In the heart of the business district, Allure Hotel & Conference Centre, Ascend Hotel Collection offers a tranquil escape with a garden and sauna. Unwind in the indoor pool or recharge at the gym.
Allandale Recreation Centre - 13 min walk - 1.1 km
Sadlon Arena - 4 min drive - 6.2 km
Georgian College - 5 min drive - 9.4 km
Barrie Centennial Park - 5 min drive - 5.1 km
Lackey's Bush Trail Trailhead - 6 min drive - 1.9 km
Getting around
Toronto Pearson Intl. Airport (YYZ) - 52 min drive
Barrie South Station - 11 min drive
Allandale Waterfront Station - 28 min walk
Bradford Station - 29 min drive
Restaurants
ONroute Barrie - 19 min walk
Tim Hortons - 19 min walk
Mandarin Buffet - 3 min walk
Tim Hortons - 14 min walk
Starbucks - 4 min drive
About this property
Allure Hotel & Conference Centre
Allure Hotel & Conference Centre is a great choice for a stay in Barrie. The indoor pool is a great spot for a morning swim, and guests can get a workout in at the fitness center. A sauna, a snack bar/deli, and a garden are other highlights. Fellow travelers love the helpful staff and overall value.
At a glance
DONE
Hotel size
161 rooms
Arranged over 5 floors
DONE
Arriving/Leaving
Check-in start time: 3:00 PM; Check-in end time: anytime
Express check-out available
Early check-in subject to availability
Minimum check-in age: 19
Check-out time is 11:00 AM
Contactless check-out available
Late check-out subject to availability
DONE
Special check-in instructions
Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools
DONE
Required at check-in
Credit card required for incidental charges
Government-issued photo ID may be required
Minimum check-in age is 19
DONE
Children
Children (17 years old and younger) stay free when occupying the parent or guardian's room, using existing bedding
DONE
Pets
Pets allowed (dogs and cats only, 2 total, up to 55 lbs per pet)*
Service animals welcome
Specific rooms only, restrictions apply*
Pets must be supervised
WIFI
Internet
Free WiFi in public areas
Free WiFi in rooms (speed: 50+ Mbps)
LOCAL_PARKING
Parking
Free onsite self parking
Free onsite RV/bus/truck parking
Wheelchair-accessible parking on site
DONE
Other information
Smoke-free property
Property amenities
Food and drink
To-go breakfast (surcharge) each morning 6:00 AM–11:00 AM
Barbecue grills
Snack bar/deli
Traveling with children
Children stay free (see details)
What to do
Golf lessons nearby
Ski lessons nearby
Snowboarding nearby
Working away
24-hour business center
Meeting rooms
Computer station
Conference center (9000 square feet of space)
Services
24-hour front desk
Dry cleaning/laundry services
Luggage storage
Wedding services
Multilingual staff
Porter/bellhop
Facilities
2 buildings/towers
Built in 1969
ATM/banking
Safe-deposit box at front desk
Garden
Picnic area
Fitness center
An indoor pool
Sauna
Banquet hall
Accessibility
Braille/raised signage
Elevator
Wheelchair-accessible parking
Wheelchair-accessible path to elevator
Wheelchair-accessible registration desk
Well-lit path to entrance
Stair-free path to entrance
Room amenities
Be entertained
42-inch flat-screen TV
Premium cable channels
Pay movies
Home comfort
Air conditioning and heating
Coffee/tea maker
Iron/ironing board
Sleep well
Blackout drapes/curtains
Premium bedding
Pillowtop mattress
Free crib/infant bed
Freshen up
Private bathroom
Shower/tub combination
Free toiletries
Hair dryer
Towels
Toothbrush and toothpaste (on request)
Stay connected
Desk
Free WiFi (speed of 50+ Mbps)
Free local calls
Desk chair
Food and drink
Mini-fridge
Microwave
More
Daily housekeeping
Connecting/adjoining rooms available
Fees & policies
Refundable deposits
Deposit: CAD 200 per accommodation, per stay
Optional extras
To-go breakfast is offered for an extra charge of approximately CAD 10 to 20 for adults, and CAD 10 to 20 for children
Late check-out can be arranged for an extra charge (subject to availability)
Renovations and closures
This property is closed from April 20 2026 to May 19 2026 (dates subject to change).
Children & extra beds
Rollaway beds are available for CAD 10.0 per day
Pets
Service animals exempt from fees
Pets are allowed for an extra charge of CAD 25.00 per accommodation, per day
Pool, spa, & gym (if applicable)
Pool access available from 11:00 AM to 10:00 PM
Children under 18 years old are not allowed in the swimming pool or fitness facility without adult supervision
Policies
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children. If you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room.
The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation.
Guests can rest easy knowing there's a carbon monoxide detector, a fire extinguisher, a smoke detector, and a first aid kit on site.
This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly).
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation.
This property accepts credit cards. Cash is not accepted.
Credit cards accepted: Visa, Mastercard, American Express, Discover, Diners Club, JCB International, Carte Blanche
Cashless transactions are available.
Please note that cultural norms and guest policies may differ by country and by property. The policies listed are provided by the property.
Also known as
Barrie Holiday Inn
Holiday Inn Barrie
Holiday Inn Barrie Hotel
Holiday Inn Barrie Hotel & Conference Centre Ontario
Holiday Inn Barrie Hotel Barrie
Allure Hotel Conference Centre
Allure Hotel Ascend Hotel Collection
Holiday Inn Barrie Hotel Conference Centre
Holiday Inn Barrie Hotel Conference Centre an IHG Hotel
Allure Hotel & Conference Centre, Ascend Hotel Collection Hotel
Allure Hotel & Conference Centre, Ascend Hotel Collection Barrie
Frequently asked questions
Is Allure Hotel & Conference Centre currently open?
This property is closed from April 20 2026 to May 19 2026 (dates subject to change).
Does Allure Hotel & Conference Centre offer free cancellation for a full refund?
Yes, Allure Hotel & Conference Centre does have fully refundable room rates available to book on our site. If you’ve booked a fully refundable room rate, this can be cancelled up to a few days before check-in depending on the property's cancellation policy. Just make sure to check this property's cancellation policy for the exact terms and conditions.
Is there a pool at Allure Hotel & Conference Centre?
Yes, there's an indoor pool. Guests have pool access from 11:00 AM to 10:00 PM.
Are pets allowed at Allure Hotel & Conference Centre?
Yes, cats and dogs are welcome, with a limit of 2 total and maximum weight of 55 lbs per pet. There's a charge of CAD 25.00 per accommodation, per day. Service animals are exempt from fees. Some restrictions may apply, so please contact the property for more details.
Is parking offered on site at Allure Hotel & Conference Centre?
Yes, there's free self parking. Free RV/bus/truck parking is available.
What are the check-in and check-out times at Allure Hotel & Conference Centre?
Check-in start time: 3:00 PM; Check-in end time: anytime. Check-out time is 11:00 AM. Late check-out is available for a charge (subject to availability). Express check-out and contactless check-out are available.
Is there an onsite casino at Allure Hotel & Conference Centre?
No, this hotel doesn't have a casino, but OLG Slots at Georgian Downs (8-min drive) is nearby.
What is there to do at Allure Hotel & Conference Centre and nearby?
Have fun with nearby winter activities like cross-country skiing, snowboarding, and sledding, and in warmer months enjoy a round of golf at the nearby golf course. Additional recreation nearby includes casino gaming. Enjoy a swim in the indoor pool or use the hotel's other amenities, which include a sauna and a fitness center. Allure Hotel & Conference Centre also has a picnic area and a garden.
What's the area around Allure Hotel & Conference Centre like?
Allure Hotel & Conference Centre is located a short 15-minute walk from Allandale Recreation Centre.
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Reviews
Allure Hotel & Conference Centre Reviews
7.4
Good
All reviews shown are from real guest experiences. Only travelers who have booked a stay with us can submit a review. We verify reviews according to our guidelines and publish all reviews, positive or negative.
7.4
Cleanliness
6.8
Amenities
8.0
Staff & service
6.8
Property conditions & facilities
Popular mentions
Room
Service staff
Bed
Restaurant
Location
Hot Tub
Breakfast
Highways
Bathroom
Children
Reviews
Verified
10/10 Exceptional
Apr 13, 2026
Didn’t make it to breakfast but I enjoyed my stay and enjoyed the sauna and pool
Melissa
Melissa, 2-night trip
Verified
10/10 Exceptional
Feb 11, 2026
Nice room with some fast food right near by
Michael
Michael, 1-night trip
Verified
10/10 Exceptional
Nov 2, 2025
Great room spacious clean and comfortable.
Thomas
Thomas, 1-night trip
Verified
10/10 Exceptional
Nov 3, 2025
Staff was great greeted us with a smile , very pleasant to deal with. Room was clean. My wife and i had a great experience.
Marc
Marc, 1-night trip
Verified
8/10 Very good
Sep 29, 2025
Their property is fairly nice. The air conditioning unit was a bit noisy but other than that the room was in good condition and the bed was comfortable.
Robert
Robert, 1-night trip
Verified
4/10 Fair
Oct 20, 2025
Staff were friendly , beds were nice however bathroom tub was filthy and carpets , floors need replacing . Dog friendly hotel so expect some howling from pets left alone in the room
Rebecca
Rebecca, 1-night trip
Verified
6/10 Good
Oct 29, 2025
Pool always seems to be out of order which was disappointing again. Otherwise, the stay and room was nice. The bed was very comfortable.
John
John, 1-night trip
Verified
8/10 Very good
Feb 2, 2025
really liked the location!
Laura
Laura, 1-night trip
Verified
6/10 Good
Oct 9, 2025
Staff was nice, decent water pressure in shower, bed was comfortable, there’s a restaurant on site…Shower needs a good scrub; grout between tiles in particular, top lock on door was broken(no part to fold over), pools closed
Samantha
Samantha, 1-night trip
Verified
10/10 Exceptional
Jun 23, 2025
The bed was one of the most comfortable I’ve ever slept in! I would go back just to sleep in that bed!
Nathan
Nathan, 1-night trip
Verified
10/10 Exceptional
Nov 3, 2024
Very nice Hotel,the staff were very polite and helpful
Russell
Russell, 1-night trip
Verified
8/10 Very good
Sep 3, 2023
For the price, I would stay again! Friendly staff and decent rooms!
Billie-Sue
Billie-Sue, 1-night trip
Verified
8/10 Very good
Jan 31, 2025
Staff were great. Room was excelent, and had good coffee.
CALVIN
CALVIN, 1-night trip
Verified
8/10 Very good
May 3, 2024
Comfortable stay
Charles
Charles, 1-night trip
Verified
10/10 Exceptional
Nov 11, 2024
Fast and easy check in/ check out. Friendly staff, clean room with a nice view
Heather
Heather, 1-night trip
Verified
8/10 Very good
Oct 7, 2025
The stay was nice. The room was clean and very quiet especially since we were right next to a major highway. The building itself could use some repairs and the lack of availability to snacks was a little disappointing. Our check in clerk was great however the check out clerk was rather abrupt and was down right rude to me later over a change that they forgot to put on my bill. Definitely would stay again though.
Tracy
Tracy, 1-night trip
Verified
10/10 Exceptional
Nov 4, 2023
Been staying here for years, it’s central, it’s priced right and clean.
Karen
Karen, 1-night trip
Verified
8/10 Very good
Aug 29, 2025
Room was nice.
Staff were very good/helpfully
Smell from fridge was not.
CALVIN
CALVIN, 1-night trip
Verified
10/10 Exceptional
Aug 28, 2024
Front desk staff was very friendly and check in was a breeze. Bed was comfy and room was very clean.
Carrie
Carrie, 1-night trip
Verified
10/10 Exceptional
Sep 7, 2025
Linens are clean room is fine but you can tell the hotel hasn't had an update in a while
David
David, 1-night trip
Verified
10/10 Exceptional
Sep 14, 2024
Easy to get to. Clean rooms and staff are friendly.
Jamie
Jamie, 1-night trip
Verified
8/10 Very good
Aug 31, 2023
Friendly staff clean and comfortable
Glenda
Glenda, 1-night trip
Verified
8/10 Very good
Mar 27, 2025
Perfect stay for our one night
Check in was easy. It was a one night stay for concert tickets we had. Location was good. Room was spacious.