In the heart of downtown, Hotel Serena offers a tranquil retreat with continental breakfast and free in-room WiFi. Relax on the charming garden or enjoy a drink at the bar while taking in views from the picturesque terrace.
Piazza di Santa Maria Novella - 5 min walk - 0.4 km
Basilica of Santa Maria Novella - 5 min walk - 0.4 km
Central Market - 5 min walk - 0.5 km
Cathedral of Santa Maria del Fiore - 10 min walk - 0.8 km
Getting around
Florence Airport, Peretola (FLR) - 23 min drive
Florence Santa Maria Novella Station - 4 min walk
Florence (ZMS-Santa Maria Novella Train Station) - 4 min walk
Porta al Prato Station - 15 min walk
Valfonda - Stazione Santa Maria Novella Tram Stop - 3 min walk
Unità Tram Stop - 4 min walk
Fortezza Tram Stop - 5 min walk
Restaurants
McDonald's - 4 min walk
All'Antico Vinaio - 4 min walk
McDonald's - 3 min walk
Vyta - 3 min walk
Bar Tonarelli - 2 min walk
About this property
Hotel Serena
When you stay at Hotel Serena, you'll be within a 15-minute walk of Piazza di Santa Maria Novella and Central Market. You can unwind with a drink at the bar/lounge, and free continental breakfast is available daily between 8:00 AM and 9:30 AM. A terrace and a garden are other highlights. The property is just a short walk to public transportation: Valfonda - Stazione Santa Maria Novella Tram Stop is 3 minutes and Unità Tram Stop is 4 minutes.
At a glance
DONE
Hotel size
8 rooms
Arranged over 1 level
DONE
Arriving/Leaving
Check-in start time: 1 PM; Check-in end time: 7 PM
Late check-in subject to availability
Minimum check-in age: 18
Check-out time is 10 AM
DONE
Special check-in instructions
The front desk is open daily from 7:00 AM - midnight
Front desk staffed during limited hours
Information provided by the property may be translated using automated translation tools
DONE
Required at check-in
Credit card, debit card, or cash deposit required for incidental charges
Government-issued photo ID may be required
Minimum check-in age is 18
DONE
Children
One child (2 years old and younger) stays free when occupying the parent or guardian's room, using existing bedding
No cribs (infant beds)
DONE
Pets
Pets stay free
Service animals welcome
WIFI
Internet
Free WiFi in public areas
Free WiFi in rooms
DONE
Other information
Smoke-free property
Property amenities
Food and drink
Free continental breakfast each morning 8:00 AM–9:30 AM
Bar/lounge
Traveling with children
Children stay free (see details)
Services
Front desk (limited hours)
Luggage storage
Facilities
Built in 1930
Safe-deposit box at front desk
Garden
Terrace
Room amenities
Be entertained
Digital TV channels
Home comfort
Air conditioning (climate-controlled)
Sleep well
Soundproofed rooms
Freshen up
Private bathroom
Shower only
Bidet
Free toiletries
Hair dryer
Towels
Stay connected
Desk
Free WiFi
Phone
More
Daily housekeeping
In-room safe
Fees & policies
Mandatory fees
You'll be asked to pay the following charges by the property at check-in or check-out. Fees may include applicable taxes:
A tax is imposed by the city: EUR 4.50 per person, per night, up to 7 nights. This tax does not apply to children under 12 years of age.
Children & extra beds
All guests, including children, must be present at check-in and show their government-issued photo ID card or passport
Policies
Noise-free guestrooms cannot be guaranteed.
This property accepts credit cards.
Credit cards accepted: Visa, Mastercard, American Express
Cash transactions at this property cannot exceed EUR 5000, due to national regulations. For further details, please contact the property using information in the booking confirmation.
National rating
This property has received its official star rating from the local rating authority.
Also known as
Hotel Serena Florence
Serena Florence
Hotel Serena Hotel
Hotel Serena Florence
Hotel Serena Hotel Florence
Frequently asked questions
Does Hotel Serena offer free cancellation for a full refund?
Yes, Hotel Serena does have fully refundable room rates available to book on our site. If you’ve booked a fully refundable room rate, this can be cancelled up to a few days before check-in depending on the property's cancellation policy. Just make sure to check this property's cancellation policy for the exact terms and conditions.
Are pets allowed at Hotel Serena?
Yes, pets stay free.
What are the check-in and check-out times at Hotel Serena?
Check-in start time: 1 PM; Check-in end time: 7 PM. Check-out time is 10 AM.
What is there to do at Hotel Serena and nearby?
Hotel Serena has a garden.
What's the area around Hotel Serena like?
Hotel Serena is in Historic Centre of Florence, a short 3-minute walk from Valfonda - Stazione Santa Maria Novella Tram Stop and 16 minutes' walk from Ponte Vecchio.
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Reviews
Reviews
7.2
Good
All reviews shown are from real guest experiences. Only travelers who have booked a stay with us can submit a review. We verify reviews according to our guidelines and publish all reviews, positive or negative.
7.8
Cleanliness
8.2
Location
6.8
Staff & service
6.8
Property conditions & facilities
Reviews
Verified
2/10 Poor
Oct 22, 2018
Funcionários mal humorados, quarto horrível, velho, antigos, chuveiro péssimos, café ds manhã péssimo, tanto que não conseguirmos tomar.
Tivemos muitas dificuldades pois estávamos com un bebê de 1 ano.
Não recomendo.... não é um hotel, é uma pensão.
Danilo
Danilo, 2-night trip
Verified
8/10 Very good
Oct 22, 2018
Albergo senza pretese ma pulito e con una colazione più che decente. Molto soddisfatto
GIOV60
GIOV60, 2-night trip
Verified
6/10 Good
Oct 16, 2018
Hotel con mucho ruido de tránsito, la habitación es muy amplia, con una cama confortable y el baño está lindo. Wifi no existe casi no tiene alcance. La limpieza es pobre. Ubicación relativamente buena.
Juan Javier
Juan Javier, 2-night trip
Verified
2/10 Poor
Oct 2, 2018
This was the worst hotel stay of my life. The owner and his wife screamed at each other all night and day. The owner entered our room while we were sleeping. The owner yelled at me when I went to check out and requested a printed copy of my receipt. I paid the bill, and then he grabbed the paperwork, yelled at me, and stormed out. When he came back, I used Google translate on my phone to help make sure I hadn't said something wrong given the language barrier. Again, using Google translate on my phone, I apologized for any confusion and asked for a printed copy of the bill. He yelled at me and grabbed me by my wrists and shook me. My sister and I had already paid, so we grabbed our luggage and left immediately. I would NEVER recommend this hotel to anyone given the experience. I have never been yelled at before like this-- much less assaulted.
Anon
Anon, 5-night trip
Verified
6/10 Good
Sep 28, 2018
Noisy hotel
My hotel room was nice, but noisy during the night and very early morning. People talking loud and doors slamming. The hotel is located on the second floor, but there is no elevator from the street to the first floor this is a struggle when traveling with heavy luggage.
The hotel is conveniently located two blocks away from the train station.
Edwin
Edwin, 2-night trip
Verified
10/10 Exceptional
Aug 12, 2018
Perfect for a family stop in Floro
Great hosts, clean, incredibly convenient to the train station to drop our bags and venture out to see Firenze. Beds comfy, large room.
Jean F
Jean F, 1-night trip
Verified
8/10 Very good
Jun 9, 2018
Hotel carino, ottima posizione
Hotel al primo piano di un palazzo storico nei pressi della stazione.
Stanza spaziosa e con tutti i comfort, buona la colazione, disponibile lo staff.
Verified traveler
1-night trip
Verified
6/10 Good
May 22, 2018
für einen Kurzurlaub ok. etwas laut. wenig Auswahl beim Frühstück
Verified traveler
2-night trip
Verified
10/10 Exceptional
Mar 24, 2018
Maravilhoso
Não tenho palavras para explicar o acolhimento neste hotel. Me senti em casa. O quarto era lindo! A cama super confortável. O banheiro e o quarto sempre limpo. O café da manhã delicioso com tudo muito bem preparado. E ainda, o sr que nos servia com toda cortesia e gentileza. Localização ótima, próxima aos pontos turísticos e à estação de trem, o que nos facilitou a viagem a outras cidades próximas Florença.
Isamara
Verified
6/10 Good
Feb 26, 2018
La camera un po' fredda. Vicinissimo alla stazione. Molto comodo. Molto gentili e soprattutto disponibili
Verified traveler
3-night trip
Verified
10/10 Exceptional
Nov 6, 2017
Eviniz gibi, konum,rahalık,temizlik mukemmel
Harika bir karşılamaydı resepsiyonistin o güler yüzü ve şirin tavırları asla unutulmaz biz bal ayı çiftiydik ve herşey istediğimizden daha güzel geçti kahvaltısı temizliği mükemmel bir konaklama yeri herşey için samimi tavırlarıniz için teşekkür ederiz :))))
Mert Cemalettin
Mert Cemalettin, 2-night trip
Verified
6/10 Good
Sep 26, 2017
Basic hotel in good location
Initial problem with the hotel unable to trace my online booking, but fortunately a room was available. One of several hotels in the same building. Clean, functional and (by Florentine standards) reasonably cheap, but very basic - a bit of a throwback to the 1980s (but not in a retro way). My room was at the front and so subject to a lot of street noise – especially the cleaning at about 1am. Very convenient location, close to the railway station and the sights. Proprietor was friendly enough, but did not speak English and seemed reluctant to speak Italian slowly enough for me to understand.
PD
PD, 1-night trip
Verified
8/10 Very good
Sep 24, 2017
Excellent rapport qualité prix.
Très petit hôtel vétuste mais bon accueil efficace et sympathique.
Travaux à proximité pour longtemps.
Très bien situé.
Rolland
Rolland, 2-night trip
Verified
8/10 Very good
Sep 21, 2017
great location for train station and local buses
room was basic but clean and hot chocolate at breakfast was wonderful!
dawn
dawn, 3-night trip
Verified
8/10 Very good
Aug 24, 2017
Perfect fot a few days
My bedroom was really big. It has air conditioner and TV. Beds comfortable. The staff at the reception very nice and helpful. The only inconvenience I found is that there is no shampoo and the reception is not 24h. Keep in mind that it's not a hotel, it's a pension.
Definetly I would repeat
Marta
Marta, 4-night trip
Verified
8/10 Very good
Jul 16, 2017
Homely feel, great location .?
We enjoyed our stay at Hotel Serena, it was a homely feel, being so far away from home. Handy location to trains,&short walk to town centre, nice balcony off room.
Wayne
Wayne, 1-night trip
Verified
8/10 Very good
Jun 20, 2017
BUENA RELACION COSTO BENEFICIO
EN TERMINOS GENERALES BIEN, MUY CERCA DE LA ESTACION SANTA MARIA NOVELLA Y MUY CERCA DEL CACO ANTIGUO.
SE DEBE AGREGAR QUE LA ENTRADA EN EL PRIMER PISO ES MUY DETERIORADA YEL ASCENSOR AL SEGUNDO PISO DONDE ESTA EL HOTELNO SIRVE, POR LO DEMAS BIEN
LUIS
LUIS, 2-night trip
Verified
2/10 Poor
May 18, 2017
Tavsiye edilmez,hem odaları hem sahipleri soğuk
Otel çok kötüydü. odalar cok soguktu ve ısıtma sistemi yok. Kalorifer var sadece çalışmıyor. Otel sahipleri hic bir şekilde ingilizce bilmiyor anlaşmak imkansız. Ayrıca otel sahipleri hic cana yakın insanlar degil, söylediginiz 1 söze karşılık 10 katı italyanca cevap veriyorlar.
Verified traveler
Verified
6/10 Good
Oct 27, 2016
Well situated for sights and station
Fairly basic but comfortable accommodation. Owners helpful but speak little English. Street was a bit noisy overnight...people rather than traffic.
Rod
Verified
6/10 Good
Oct 21, 2016
Cercano a estacion de trenes
El hotel es aceptable en cuanto al precio, es atendido por sus dueños, un señor mayor amable, quien decide como dueño de casa. Contratamos dos noches, salimos el primer día, al regresar al hotel, nos habían cambiado de habitación, trasladando todas nuestras pertenencias, los pasaportes habían quedado en la caja de seguridad, no podíamos acceder a la habitación anterior porque ya estaba ocupada, por lo que tuve que entregarle la llave de la caja y él saco mis documentos. El colchon de la nueva habitacion tenia los resortes salidos, un desastre.
Graciela
Verified
8/10 Very good
Oct 15, 2016
Recomendo para quem quer hotel simples, confortáve
Staff muito dedicado e prestativo. Quarto de tamanho razoável para quatro. Chuveiro com difícil controle de água quente/fria. Muito bom café da manhã.
Essendo alto 1,92 ho sempre il problema della lunghezza del letto e delle sponde. Qui c'erano le sponde, ma il letto è lungo e ci si entra tranquilli. Proprietario molto gentile e alla mano. Ci sono stato solo una notte, ma ci si riposa molto bene. Grazie
David
Verified
8/10 Very good
Aug 14, 2016
A very pleasant stay in Firenze
Very nice hosts, a good conditioner in the room, very close to the railway station, close to the Cathedral and Capella Medici. We were staying in this hotel for the second time.
If you don't like dogs, don't chose this place - the host has got a very friendly old half-blind dog, but we are fond of dogs:))))
Elena
Verified
4/10 Fair
Jun 15, 2016
Hotel da una notte e via
Hotel al minimo indispensabile. Zona rumorosissima. Presenza di un cane dei proprietari che ogni tanto si faceva sentire. Prima colazione ai minimi termini