Escape to Avra Imperial Hotel, a luxury family-friendly haven on the beachfront of Orthodox Academy of Crete. Indulge in aromatherapy and massage at Apivita Spa, or soak up the sun with a swim-up bar and sun loungers nearby. The 5 on-site restaurants serve Mediterranean cuisine, while yoga classes and bike rentals keep you active. Unwind at the garden or playground with free WiFi available throughout your stay; guest reviews rave about the helpful staff.
VIP Access
Reviews
9.09.0 out of 10
Wonderful
Popular amenities
Pet friendly
Free parking
Free WiFi
Main amenities (12)
Daily housekeeping
On the beach
5 restaurants and 3 poolside bars
4 bars/lounges
Full-service spa
4 outdoor pools and indoor pool
Free children's club
2 outdoor tennis courts
24-hour fitness center
Sauna
Steam room
Free beach club on site
For families (6)
Children stay free
Babysitting (surcharge)
Children's pool
Children's club (free)
Playground on site
Connecting/adjoining rooms available
The current price is CNY4,612
CNY4,612
CNY5,370 total
includes taxes & fees
Jun 7 - Jun 8
Why we love this property
Beachfront bliss
Sandy shores await at this waterfront hotel. Beach club offers free umbrellas, towels, and loungers. Beachfront dining enhances the experience.
Work and play perfected
Beachfront hotel blends business amenities with relaxation. Meeting rooms fuel productivity. Spa services and bars refresh the spirit.
Diverse food experience
Indulge at 5 restaurants serving Mediterranean and Asian cuisine with garden and pool views. Enjoy private dining, vegan options, or in-room champagne service.
Ioannis Daskalogiannis Airport (CHQ) - 46 min drive
Bus station shuttle (surcharge)
Restaurants
Lounge Bar - 2 min drive
Alexandros Restaurant - 3 min drive
Μύλος Καφέ - 1 min walk
Waves on the Rock - Βράχος στο Κύμα - 12 min drive
Symposium Buffet Restaurant - 3 min drive
About this property
Avra Imperial Hotel
At Avra Imperial Hotel, you can spend time at the beach enjoying beach umbrellas, beachside drinks, and sun loungers, plus you'll be within a 15-minute walk of Orthodox Academy of Crete. There's plenty of fun with the 4 outdoor pools and indoor pool, and guests in the mood for pampering can visit the spa to indulge in deep-tissue massages, body wraps, and facials. Basilico, one of 5 restaurants, serves Mediterranean cuisine and is open for breakfast, lunch, and dinner. Other highlights at this luxurious hotel include 3 poolside bars, a free kid's club, and a 24-hour fitness center. Fellow travelers say great things about the helpful staff.
All inclusive
All-inclusive room rates at Avra Imperial Hotel are available. These rates are higher because they include onsite food and beverages in the room rate (some restrictions may apply).
Gratuities and taxes
Gratuities are included and additional gratuities at guests' discretion are accepted.
Food and beverages
All buffet and à la carte meals, snacks, and beverages included
Room service during certain hours
In-room minibar (all beverages included)
Land activities
Kids club
Childcare
At a glance
DONE
Hotel size
328 rooms
Arranged over 3 floors
DONE
Arriving/Leaving
Check-in start time: 6:00 AM; Check-in end time: anytime
Contactless check-in available
Express check-out available
Early check-in subject to availability
Check-out time is noon
Contactless check-out available
Late check-out subject to availability
DONE
Special check-in instructions
Front desk staff will greet guests on arrival at the property
At check-in, guests must provide either a negative COVID-19 test result or a record of full COVID-19 vaccination
Negative COVID-19 test result requirement applies to all guests aged 5 and up; COVID-19 vaccination record requirement applies to all guests aged 10 and up
Information provided by the property may be translated using automated translation tools
DONE
Required at check-in
Credit card, debit card, or cash deposit required for incidental charges
Government-issued photo ID may be required
DONE
Children
Up to 2 children (11 years old and younger) stay free when occupying the parent or guardian's room, using existing bedding
Babysitting*
Supervised childcare*
Free children's club
DONE
Pets
Pets allowed (dogs only, 1 total, up to 13 lbs per pet)*
Service animals welcome
Food and water bowls available
WIFI
Internet
Free WiFi and wired internet access in public areas
Free WiFi (speed: 25+ Mbps) and wired internet access in rooms
LOCAL_PARKING
Parking
Free secured, covered onsite self parking
Free secured, covered onsite valet parking
Electric vehicle charging point on site
DONE
Transfers
Bus station shuttle*
DONE
Other information
Smoke-free property
Property amenities
Food and drink
5 restaurants
4 bars/lounges
3 poolside bars
Beach bar
Swim-up bar
Coffee shop
Coffee/tea in a common area
Private dining
Room service (late night)
Traveling with children
Children stay free (see details)
Free children's club
Children's pool
Playground
Supervised childcare (surcharge)
Children's menu
Children's games
Toys
Stroller
Lifeguard on site
What to do
On the beach
Free beach club
Tennis
Fitness classes
Yoga classes
Private winery tours
Winery release events
Shopping
Pool table
Bicycle tour information
Ecotours nearby
Hiking/biking trails nearby
Mountain biking nearby
Horse riding nearby
Motor boating nearby
Scuba diving nearby
Scooter/moped rentals nearby
Working away
Business center
10 meeting rooms
Coworking spaces
Conference center (21528 square feet of space)
Services
24-hour front desk
Concierge services
Tour/ticket assistance
On-site car rental
Dry cleaning/laundry services
Hair salon
Luggage storage
Wedding services
Multilingual staff
Porter/bellhop
Bicycle rentals
Beach sun loungers
Beach towels
Beach umbrellas
Bike shuttle
Bike storage
Pool loungers
Pool umbrellas
Romance packages
Facilities
2 buildings/towers
Built in 2011
ATM/banking
Garden
Terrace
Library
Television in common areas
24-hour fitness center
4 outdoor pools
An indoor pool
Arcade/game room
Bicycle parking
Full-service spa
Hot tub
2 outdoor tennis courts
Sauna
Massage/treatment rooms
Steam room
At least 80% of food locally-sourced
At least 80% organic food
Vegan dining options
Vegetarian dining options
Locally-owned & organized tours & activities
At least 10% of profits reinvested in community & sustainability
Double-glazed windows
At least 80% lighting from LEDs
Comprehensive food waste policy
Reusable cups only
Banquet hall
Outdoor furniture
Accessibility
Hardwood flooring in room
Room amenities
Home comfort
Climate-controlled air conditioning and heating
Minibar
Bathrobes and slippers
Iron/ironing board
Sleep well
Pillow menu
Blackout drapes/curtains
Premium bedding
Pillowtop mattress
What to enjoy
Furnished balcony/patio
Individually furnished and decorated
Separate sitting area
Freshen up
Designer toiletries
Hair dryer
Towels
Toothbrush and toothpaste
Toilet paper
Stay connected
Desk
Free WiFi (speed of 25+ Mbps) and free wired internet
Phone
Desk chair
Food and drink
Champagne service
Meal delivery service
Free bottled water
More
Daily housekeeping
In-room safe (laptop compatible)
Connecting/adjoining rooms available
Energy-saving switches
LED light bulbs
Water-efficient toilets only
Restaurant dining guide
Special features
Spa
Apivita Spa has 9 treatment rooms including rooms for couples. Services include deep-tissue massages, hot stone massages, Swedish massages, and Thai massages. A variety of treatment therapies are provided, including aromatherapy and hydrotherapy. The spa is equipped with a sauna and a steam room.
The spa is open daily. Guests under 14 years old are not allowed in the spa.
Dining
Basilico - Overlooking the pool, this buffet restaurant specializes in Mediterranean cuisine and serves breakfast, lunch, and dinner. A children's menu is available.
Blue Dong - This poolside sushi bar specializes in Asian cuisine and serves dinner only. Reservations are required. Open daily.
Al Fresco - This poolside restaurant specializes in Italian cuisine and serves lunch and dinner. A children's menu is available. Reservations are required. Open daily.
Xatheri - This poolside buffet restaurant specializes in Mediterranean cuisine and serves breakfast only. Open daily.
Avra Seaside - This beachfront seafood restaurant specializes in Mediterranean cuisine and serves lunch and dinner. Guests can enjoy drinks at the bar. A children's menu is available. Reservations are required. Open daily.
Fees & policies
Mandatory fees
You'll be asked to pay the following charges by the property at check-in or check-out. Fees may include applicable taxes:
A tax is imposed by the city and collected at the property. This tax is adjusted seasonally and might not apply year round. Other exemptions or reductions might apply. For more details, please contact the property using the information on the reservation confirmation received after booking.
A tax is imposed by the city: From 1 November - 31 March, EUR 4.00 per accommodation, per night
A tax is imposed by the city: From 1 April - 31 October, EUR 15.00 per accommodation, per night
COVID-19 testing fee (antigen/rapid screening): EUR 20 per person, per stay
Optional extras
Late check-out can be arranged for an extra charge (subject to availability)
Children & extra beds
Supervised childcare is available for an extra charge
Babysitting is available for an extra charge
Pets
Service animals exempt from fees
Pets are allowed for an extra charge of EUR 20 per pet, per day
Pool, spa, & gym (if applicable)
Pool access available from 9:00 AM to 7:00 PM
Guests under 15 years old are not allowed in the fitness facility or hot tub, and guests under 10 years old are only allowed in the swimming pool with adult supervision
Guests under 14 years old are not allowed in the spa
Reservations are required for massage services and spa treatments and can be made by contacting the property before arrival at the number on the booking confirmation
Policies
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children. If you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room.
The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation.
Noise-free guestrooms cannot be guaranteed.
Only registered guests are allowed in the guestrooms.
This property does not have elevators.
This property uses solar and geothermal energy, plus eco-friendly cleaning products.
Guests can rest easy knowing there's a carbon monoxide detector, a fire extinguisher, a smoke detector, a security system, and a first aid kit on site.
This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly).
This property accepts credit cards, debit cards and cash.
Credit cards accepted: Visa, Mastercard, American Express, Diners Club
Cashless transactions are available.
Cash transactions at this property cannot exceed EUR 500, due to national regulations. For further details, please contact the property using information in the booking confirmation.
Property Registration Number 1042K015A0208201
Also known as
Avra Beach Imperial
Avra Imperial Beach
Avra Imperial Beach Platanias
Avra Imperial Beach Resort
Avra Imperial Beach Resort Platanias
Avra Imperial Resort
Avra Imperial Hotel Platanias
Avra Imperial Platanias
Avra Imperial
Avra Imperial Hotel Hotel
Avra Imperial Hotel Platanias
Avra Imperial Hotel Hotel Platanias
Frequently asked questions
Does Avra Imperial Hotel offer free cancellation for a full refund?
Yes, Avra Imperial Hotel does have fully refundable room rates available to book on our site. If you’ve booked a fully refundable room rate, this can be cancelled up to a few days before check-in depending on the property's cancellation policy. Just make sure to check this property's cancellation policy for the exact terms and conditions.
Is there a pool at Avra Imperial Hotel?
Yes, there are 4 outdoor pools, an indoor pool, and a children's pool. Guests have pool access from 9:00 AM to 7:00 PM.
Are pets allowed at Avra Imperial Hotel?
Yes, dogs are welcome, with a limit of 1 total and maximum weight of 13 lbs per pet. There's a charge of EUR 20 per pet, per day. Service animals are exempt from fees. Food and water bowls are available.
Is parking offered on site at Avra Imperial Hotel?
Yes, there's free self and valet parking. Electric vehicle charging is available.
What are the check-in and check-out times at Avra Imperial Hotel?
Check-in start time: 6:00 AM; Check-in end time: anytime. Check-out time is noon. Late check-out is available for a charge (subject to availability). Express check-out and contactless check-in and check-out are available.
What is there to do at Avra Imperial Hotel and nearby?
Practice your swing on the tennis courts. Additional recreation onsite includes fitness classes and yoga. Indulge in a treatment at the spa, soothe your senses in the hot tub, or go for a swim in one of the 4 outdoor swimming pools. Avra Imperial Hotel also has 3 poolside bars, 4 bars, and a 24-hour fitness center, as well as a sauna, an arcade, and a garden.
Are there restaurants at or near Avra Imperial Hotel?
Yes, there are 5 onsite restaurants, featuring beachfront dining, Mediterranean cuisine, and pool views.
Does Avra Imperial Hotel have any outdoor private spaces?
Yes, every room features a furnished balcony or patio.
What's the area around Avra Imperial Hotel like?
Avra Imperial Hotel is located on the waterfront, a short 11-minute walk from Orthodox Academy of Crete and 10 minutes' walk from Gonia Monastery.
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Reviews
Avra Imperial Hotel Reviews
9.0
Wonderful
All reviews shown are from real guest experiences. Only travelers who have booked a stay with us can submit a review. We verify reviews according to our guidelines and publish all reviews, positive or negative.
9.2
Cleanliness
7.2
Location
9.0
Staff & service
9.2
Property conditions & facilities
Guest review summary
What guests liked
The pool area was great, with a massive pool, bar service, and a variety of pools to choose from. (13 reviews)
The spa was impressive, inviting, and offered a range of therapies, including massages, saunas, and a steam room. (6 reviews)
The all-inclusive package offered a great variety of drinks and food options, with staff going above and beyond to cater to guests' needs. (4 reviews)
From real guest reviews summarized by AI.
Popular mentions
Service staff
Food
Room
Beach
Restaurant
Children
Family friendly
Drinks
Spa
Water
Reviews
Verified
10/10 Exceptional
Nov 10, 2025
We had an amazing stay. Everything was great - the staff were very friendly, the room and hotel was super clean, and the food was tasty as well. We can't complain and will return.
Kristie
Kristie, 9-night trip
Verified
10/10 Exceptional
Sep 29, 2025
Excellent Service. Excellent resort and facilities. Great selection of food, very clean rooms, tidy pool areas. Very friendly and accommodating staff from the reception to the dining areas. An excellent resort to relax in comfort. Will visit again. Deserves its 5 star rating.
Vlas
Vlas, 4-night trip
Verified
10/10 Exceptional
Oct 9, 2025
I had a wonderful time at the hotel! I loved the spa, the pool and had the best night sleeps! It is a shame that the main restaurant does not serve a real espresso from ground coffee beans as it would have been nice to enjoy a good cup of coffee with the wonderful breakfast, but despite this, I will happily return to the hotel
Liliya
Liliya, 2-night trip
Verified
10/10 Exceptional
Sep 16, 2025
The room was spacious, clean, and comfortable. The property was well maintained and beautiful. The staff from housekeeping, bar, concierge, wait staff to front desk were fantastic. They all went out of their way to make you feel welcomed and valued. Thank you all for an enjoyable time.
Juan
Juan, 11-night trip
Verified
10/10 Exceptional
Sep 16, 2025
Great hotel
Great hotel with many facilities. Lots of pools, nice spa, great gym and nice grounds.
The restaurants are good and many options.
Unfortunately they don’t label the foods in the buffet well. This makes it hard for vegans, people with allergies etc, I am sure they could do a little better on this!
david
david, 3-night trip
Verified
10/10 Exceptional
Oct 20, 2023
The Best hotel and superb service, staff really go the extra mile to make it a holiday to remember. Great dining options and amenities. Beautiful hotel too and surrounding area
Petros Sotiri
Petros Sotiri, 5-night trip
Verified
10/10 Exceptional
Oct 25, 2024
We loved our stay. The hotel is very comfortable and the staff is helpful. The pools are amazing (although a bit cold in the low season). The facilities are in great condition. We couldn’t have asked for more from this hotel!
Marie-Aude
Marie-Aude, 6-night trip
Verified
10/10 Exceptional
Jun 6, 2024
The service was very good! The employees were very kind and helpful. Especially Jessy and George. We had a very pleasant stay and I would recommend the resort!
Luis
Luis, 7-night trip
Verified
10/10 Exceptional
Aug 12, 2023
Ideal property for families with children. The luxury all-inclusive package we booked was also great. A special call-out for the staff in the pool-bar where we spent a lot of our time. They were pleasant, warm, offering great level of service. They made our stay special. :-)
VASILIKI
VASILIKI, 9-night trip
Verified
10/10 Exceptional
Sep 11, 2024
My daughter (15) and I loved this hotel. Our stay was just amazing. We enjoyed our room with a private pool and the awesome pool view. The food was amazing. We liked the buffet. The staff were very nice and the cleaning lady was very kind and caring. It’s a nice hotel for families too. We will be back. Thank you for being a part of our wonderful vacation. Your hotel was a big part of this wonderfulness.
Jessica
Jessica, 6-night trip
Verified
10/10 Exceptional
Sep 20, 2023
Would recommend
Was such a beautiful hotel, food was amazing out of this world so much choice. Staff all so friendly. Would recommend. Sun beds and chairs around pool was not very comfortable after a while.
Verified traveler
5-night trip
Verified
10/10 Exceptional
Jun 29, 2024
Quiet, relaxing resort
We spent a few days in one of the larger suites. It was modern, quiet, comfy. The food was good - not the best we have had but above average. Staff was extremely friendly and accommodating. We'd definitely consider it again for quiet/relaxation time. They probably could pay a little extra attention to cleanliness especially around dining areas.
Jade
Jade, 6-night trip
Verified
8/10 Very good
May 25, 2025
Very good value for the money
This hotel has a really good spa with gym, saunas and jacuzzi. Rooms are very modern, soacious and clean but the bed is extrmely hard. The buffet restaurant was more tyan enough for us for the weekend - they have extremely wide range of varieties on table and the selection changes day to day. But the staff was absolutely lost with allergy information and they had my wife eat food with nuts and almonds several times although she kept asking if it was safe ot not. Very poor job on several occasions from the restaurant staff. Otjer than that it was a very nice and relaxing stay!
Tuomas
Tuomas, 3-night trip
Verified
8/10 Very good
Aug 25, 2024
The resort was great for the excellent selection of restaurants, food, pools, cleanliness/spotless. Great if one wishes to relax/lounge for several days and enjoy amazing food. On the other hand reception staff seemed a bit defensive and evasive with encountered issues. One particularly annoying thing was 2 treadmills for the hundreds of people at the facility. Having to wait for the right moment for exercise equipment, to work off all that overeating was disappointing. The property is not beachfront, and the beach was painfully rocky. Good stay nonetheless.
Ernst
Ernst, 7-night trip
Verified
10/10 Exceptional
Jun 1, 2024
Nothing unique, just a regular hotel property. Unfortunately the food isn’t really Greek style and could be better. We decided to eat outside. Also the noise of the kids can be a bit annoying. But it’s not an adult only hotel, therefore you have to try to be seated at least outside. Staff has always been nice and try to accommodate our requests.
The a la card restaurants you have to make an online reservation and on the day you get confirmation for almost an hour later - sorry, that’s not how it should work. We canceled!
Ronny
Ronny, 7-night trip
Verified
10/10 Exceptional
Sep 12, 2024
We traveled through Crete and stayed at a double bed luxury room with pool view. It was in de building across the street so not in the main building but it was much better over there. Perfectly for couple without kids. Our restaurant was much smaller and less crowded with extra chosen meals from 5 star chef Babi. At this point we wanne thank Nikos, Argiro, Manolis, Giannis and Elaine for your services. At the entrance is a baby kitty and lots of good places to enjoy. To mention the beach is full of
Stones maybe you could build a little path with sand sacks or something similar and the cleaners could be a bit precariously. Nevertheless it was a great hotel and so beautiful as well. Thank you for the stuff members who made it more nicer there for us. Greetings Ari and Zoi
Zohra
Zohra, 10-night trip
Verified
10/10 Exceptional
Oct 16, 2023
Fantastic all inclusive stay with family
Avra was a stunning large hotel offering multiple large pools with a smaller pool near the beachside, multitude of restaurants with some needing pre-reservation but easy to do throught the link they send you, covering asian, italian and pool side snacks as well as main buffets. The all inclusive option is fantastic and large variety of drinks all available within this. They catered amazingly for my 8 month old son especially for food, Jessie at the concierege helped us greatly in putting together meals to send to the chef and be prepared for him. Overall a few less vegetarian options (as mains) for adults but they did make efforts to do the other dishes without the meat. Staff were all very polite and courteous and hotel was large and very clean and maintined well. Spa area also large with indoor pool, sauna, steam lovely massage therapies also
Beach very close by but more pebbles than sand
Provided us with many baby amenities
Rishi
Rishi, 7-night trip
Verified
8/10 Very good
Sep 2, 2024
We stayed in the adults only area which was lovely. We had our own private pool and the room was very spacious. We had no issues with getting sunbeds around the pool in this area but I know those in the main part of the hotel did have. However the sunbeds were the most uncomfortable I have ever come across and whilst the room accommodated three of us, there were only ever two sunbeds on our private patio, despite us asking for another one three times.
Food was great, loved being able to dine in each of restaurants once during our stay as we were all inclusive. The prices for these restaurants were as expensive as eating out in the UK so must be pricey for those on half board. The buffet was good, however the food was lukewarm most of the time and not hot. I have been all inclusive before at other hotels and they manage to keep the food hot. Not sure why they couldn't here, despite seeing other reviews complaining about the same issue. All in all, I would stay in the Adults only section again (though its actually age 13 upwards) but I don't think I would go to the main section of the hotel as the sunbed issue and waiting 30 mins to get served in the evening would be a really pain and put me off.
Only one additional last thought, they need a standard waste paper bin in the room, the small bins in the bathroom are not good enough for the rubbish such as empty bottles, food packets, paper etc, so we ended up collecting it in a pile for housekeeping to remove.
Michelle
Michelle, 7-night trip
Verified
8/10 Very good
Oct 7, 2023
Our stay overall was good, the food was great, facilities etc were good; and staff were extremely helpful.
Some things however were not great, hence the four stars:
- Upon arrival to the room, although cleaned, the sheets had stains on them, room not entirely cleaned as dust and cob webs on furniture, also there were tiny lizards and other insects roaming around.
- There were cats wondering around in the food areas and restaurants, which wasn’t pleasant as not everyone is a cat lover, the staff didn’t respond to this very well, at some times there was also a dog wondering around.
- It wasn’t very friendly for children, lacking facilities.
- Our all inclusive package was self service only in the breakfast and lunch main buffet halls, where you can choose what to eat, but simple things like a soft drinks machine and tea/coffee and beer etc was all waiter service, it would’ve been good to be able to just get these yourselves. They did have a water and juice machine.
The snack bars were only all waiter service and nothing to just grab yourself; and although fairly timely, it’s still not very convenient when you cannot just help yourself and have to wait for food and drink.
Not a major issue, but good to mention.
- The venue said they have variety of gluten free options however in reality these were not great nor enjoyable. They had one type of GF bread which was not nice at all.
If the above were addressed, then we would be really happy to visit here again.
Rohit
Rohit, 7-night trip
Verified
10/10 Exceptional
Jul 4, 2025
Fantastic room and stay in a private pool suite in the Residences. Amazing meals in local restaurants!
Catherine
Catherine, 8-night trip
Verified
10/10 Exceptional
Oct 2, 2022
Great stay, would stay again!
Katarina
Katarina, 7-night trip
Verified
10/10 Exceptional
Sep 29, 2025
Top
Noemi Olivia Lorena
Noemi Olivia Lorena, 6-night trip
Verified
10/10 Exceptional
Oct 22, 2023
Great place
Amazing place, great service.
Anette
Anette, 7-night trip
Verified
8/10 Very good
Oct 23, 2022
Super Hotel !
Saskia Kunibah
Saskia Kunibah, 5-night trip
Verified
10/10 Exceptional
Aug 13, 2024
Every little thing we needed they took care of. Amazing stay.