For people like me who goes Bali few times a year, the location is fine. close to everything you need, supermarket, beach and Matahari dept store. Not far if you want to walk, taxi is super cheap cmpare to other countries. The hotel is well build, not like other new local hotel with paper thin wall, you don't really hear the next door's noise. But, make sure you don't stay close to the breakfast area, it could be noise for light sleeper in the early morning. The breakfast is fair, I've read other's review and I think it's not as good as before, as the three days I was there, the choice is just fair, not much difference compare to other 3-4 star hotel. They do try to give their best service, it's much better managed compare to others in the same parice range.