Royal Palace Helena Sands offers a tranquil beachfront escape, where you can unwind with a private beach and indulge in spa treatments like thalassotherapy. Enjoy breakfast, dinner, and international cuisine at the two on-site restaurants or explore the attached winery.
Reviews
9.09.0 out of 10
Wonderful
Popular amenities
Pool
Free breakfast
Spa
Airport transfer
Parking available
Free WiFi
Main amenities (12)
Daily housekeeping
On a private beach
Winery
2 restaurants and bar/lounge
Full-service spa
Indoor pool and outdoor pool
Free children's club
Health club
Sauna
Beach umbrellas
Beach sun loungers
Self parking
For families (6)
Free cribs/infant beds
Children's pool
Children's club (free)
Playground on site
Connecting/adjoining rooms available
Garden
The current price is CNY1,219
CNY1,219
CNY1,338 total
includes taxes & fees
May 31 - Jun 1
Why we love this property
Sun, sand, and sea
Situated on a private beach, this hotel offers the perfect seaside retreat. Beach umbrellas and loungers await for ultimate relaxation.
Work and beach bliss
The hotel combines a business center with meeting rooms and a private beach. After work, guests can unwind at the full-service spa or health club.
Dining variety on site
This hotel has 2 restaurants serving international cuisine and seafood. A bar and winery create evening options while free buffet breakfast starts each day.
Helena Sands Hotel offers a private beach where you can enjoy the shade from a beach umbrella or relax in a sun lounger, plus you'll be just steps from Sunny Beach. The outdoor pool and indoor pool provide fun for everyone, while guests in the mood for pampering can visit the spa to indulge in massages, body wraps, and facials. Restaurant Poseidon, one of 2 restaurants, serves international cuisine and is open for breakfast and dinner. Other highlights at this luxurious hotel include a winery, a free kid's club, and a bar/lounge.
At a glance
DONE
Hotel size
170 rooms
Arranged over 8 floors
DONE
Arriving/Leaving
Check-in start time: 2 PM; Check-in end time: 5:00 AM
Late check-in subject to availability
Minimum check-in age: 18
Check-out time is noon
DONE
Special check-in instructions
Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools
DONE
Required at check-in
Credit card, debit card, or cash deposit required for incidental charges
Government-issued photo ID may be required
Minimum check-in age is 18
DONE
Children
Free children's club
DONE
Pets
Pets not allowed
WIFI
Internet
Free WiFi in public areas
Free WiFi in rooms
LOCAL_PARKING
Parking
Uncovered onsite self parking (EUR 10.22 per day)
Onsite parking limited
DONE
Transfers
Airport shuttle*
DONE
Other information
Smoke-free property
Property amenities
Food and drink
Free buffet breakfast each morning 7:30 AM–10:30 AM
2 restaurants
Bar/lounge
Room service
Water dispenser
Traveling with children
Free children's club
Children's pool
Playground
What to do
On a private beach
Shopping
Pool table
Working away
Business center
Meeting room
Computer station
Conference space (807 square feet)
Services
24-hour front desk
Concierge services
Tour/ticket assistance
Dry cleaning/laundry services
Hair salon
Luggage storage
Wedding services
Multilingual staff
Beach sun loungers
Beach umbrellas
Facilities
ATM/banking
Safe-deposit box at front desk
Garden
Terrace
Library
Television in common areas
Health club
An outdoor pool
An indoor pool
Arcade/game room
Full-service spa
Hot tub
Sauna
Massage/treatment rooms
Winery on site
Reception hall
Accessibility
Elevator
Elevator door width (inches): 35
Bathroom emergency pull cord
Stair-free path to entrance
Room amenities
Be entertained
LCD television
Satellite TV channels
Home comfort
Air conditioning
Minibar
Electric kettle
Sleep well
Blackout drapes/curtains
Free crib/infant bed
Bed sheets provided
What to enjoy
Balcony
Freshen up
Bathtub only
Free toiletries
Hair dryer
Towels
Stay connected
Desk
Free WiFi
Phone
Food and drink
Free tea bags/instant coffee
More
Daily housekeeping
In-room safe
Connecting/adjoining rooms available
Special features
Spa
Guests can pamper themselves with a trip to the onsite spa, which has 4 treatment rooms. Services include facials, body wraps, body scrubs, and detox wraps. The spa is equipped with a sauna, a hot tub, a steam room, and Turkish bath/hammam. A variety of treatment therapies are provided, including aromatherapy, Ayurvedic, and hydrotherapy. The spa is open daily.
Dining
Restaurant Poseidon - This buffet restaurant specializes in international cuisine and serves breakfast and dinner.
Dolphin Restaurant - This restaurant specializes in seafood. Open daily.
Fees & policies
Mandatory fees
You'll be asked to pay the following charges by the property at check-in or check-out. Fees may include applicable taxes:
A tax is imposed by the city: EUR 0.61 per person, per night
Optional extras
Airport shuttle service is offered for an extra charge
Renovations and closures
The property is closed between October 1 and April 30.
Parking
Uncovered self parking costs EUR 10.22 per day
Pool, spa, & gym (if applicable)
Pool access available from 9:00 AM to 7:00 PM
Reservations are required for massage services and spa treatments and can be made by contacting the property before arrival at the number on the booking confirmation
Policies
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children. If you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room.
The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation.
Only registered guests are allowed in the guestrooms.
Guests can rest easy knowing there's a fire extinguisher, a smoke detector, a security system, and a first aid kit on site.
This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly).
This property accepts credit cards, debit cards and cash.
Credit cards accepted: Visa, Mastercard, American Express
Also known as
Royal Palace Helena Sands
Royal Palace Helena Sands Hotel
Royal Palace Helena Sands Hotel Sunny Beach
Royal Palace Helena Sands Sunny Beach
Royal Palace Helena ds Hotel
Royal Helena Sands Sunny Beach
Royal Palace Helena Sands Hotel
Royal Palace Helena Sands Sunny Beach
Royal Palace Helena Sands Hotel Sunny Beach
Frequently asked questions
Is Helena Sands Hotel currently open?
The property is closed between October 1 and April 30.
Does Helena Sands Hotel offer free cancellation for a full refund?
Yes, Helena Sands Hotel does have fully refundable room rates available to book on our site. If you’ve booked a fully refundable room rate, this can be cancelled up to a few days before check-in depending on the property's cancellation policy. Just make sure to check this property's cancellation policy for the exact terms and conditions.
Is there a pool at Helena Sands Hotel?
Yes, there's an indoor pool, an outdoor pool, and a children's pool. Guests have pool access from 9:00 AM to 7:00 PM.
Are pets allowed at Helena Sands Hotel?
Sorry, pets aren't allowed.
Is parking offered on site at Helena Sands Hotel?
Yes. Self parking costs EUR 10.22 per day. Parking spots may be limited.
Is airport shuttle service offered by Helena Sands Hotel?
Yes, an airport shuttle is available.
What are the check-in and check-out times at Helena Sands Hotel?
Check-in start time: 2 PM; Check-in end time: 5:00 AM. Check-out time is noon.
Is there an onsite casino at Helena Sands Hotel?
No, this hotel doesn't have a casino, but Platinum Casino (11-min walk) and Casino Hrizantema (5-min drive) are both nearby.
What is there to do at Helena Sands Hotel and nearby?
Helena Sands Hotel has a private beach, a spa, and a winery, as well as an outdoor pool, a Turkish bath, and an arcade.
Are there restaurants at or near Helena Sands Hotel?
Yes, there are 2 onsite restaurants, featuring international cuisine.
Does Helena Sands Hotel have any outdoor private spaces?
Yes, every room features a balcony.
What's the area around Helena Sands Hotel like?
Helena Sands Hotel is a short 2-minute walk from Sunny Beach and 11 minutes' walk from Platinum Casino.
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Reviews
Helena Sands Hotel Reviews
9.0
Wonderful
All reviews shown are from real guest experiences. Only travelers who have booked a stay with us can submit a review. We verify reviews according to our guidelines and publish all reviews, positive or negative.
9.2
Cleanliness
8.8
Location
9.0
Staff & service
9.0
Property conditions & facilities
Guest review summary
What guests liked
The hotel's beach area was clean, well-maintained, and offered free sunloungers and amenities. (3 reviews)
From real guest reviews summarized by AI.
Popular mentions
Service staff
Beach
Food
Reviews
Verified
10/10 Exceptional
Sep 17, 2024
Excellent food and friendly staff.
BRIAN
BRIAN, 1-night trip
Verified
8/10 Very good
Jun 21, 2025
The location is perfect, the grounds are beautifully landscaped. The food is great and the staff is friendly. The cleaning crew could be more attentive to details, for example wash the cups that have been used and make sure there is a vanity kit in the bathroom. Overall, a great experience!
Stiliana
Stiliana, 3-night trip
Verified
10/10 Exceptional
Aug 17, 2024
Great hotel. Well maintained. 2 min from the beach. Clean. Stuff was very helpful. Great food.
Megi
Megi, 5-night trip
Verified
10/10 Exceptional
Jul 4, 2025
One of the best Hotels in Bulgaria
Great place on the Bulgarian seaside.
We visit every time, when we decide to have a holiday in Bulgaria.
From the beginning. Experience on the reception was excellent as always, very welcoming and professional. Makes you feel that extra special.
The rooms were lovely. They ofer us an apartment, as a family of three, really very kind of them. And a double room for our friends. Both of them excellent,and with a nice sea views. Good spacious rooms, cleaned regularly through our stay.
The restaurant and the food at Helena sands, are just fantastic. Very high level, with a good choice of salads, fish and meat.
Have their own beach. You have to go a bit early, as it gets filed very quickly. But once there, lovely clean sand and shallow water.
Perfect family holiday .
Thank you very much for our stay, and expect us next summer again 😀
Kiril
Kiril, 2-night trip
Verified
10/10 Exceptional
Aug 16, 2022
Great place!
Great place! All of us loved it!
Katia
Katia, 4-night trip
Verified
10/10 Exceptional
Jul 11, 2014
Outstanding hotel right on the beach.
Wonderful holiday at Royal Palace Helena Sands. My third visit to the hotel and it was perfect in every way. The Hotel Manager Cvetan was always available to help guests and all the staff were so friendly and efficient. A very beautiful hotel land I will be back again next year.
Marie
Verified
10/10 Exceptional
Sep 6, 2022
Staff was excellent we received a free upgrade to the president suite. It was absolutely wonderful.
Patrick
Patrick, 1-night trip
Verified
4/10 Fair
Jun 26, 2025
Great view but nothing else. Not a 5 star hotel
Vesselin
Vesselin, 1-night trip
Verified
10/10 Exceptional
Sep 20, 2022
Excellent Resort and location
Excellent Resort in a great location, on the beach. Own area on beach which was kept very clean and had free sunloungers and umbrellas available for Hotel Guests. In the hotel the cleanliness was at its best and food was very fresh, lots choice, service was great. Staff friendly and helpful. Pool area was lovely, lots sunloungers and fresh towels with outside showers that were both hot and cold. Seperate changing and shower room near pool for use on departure day after checkout.
Verified traveler
7-night trip
Verified
6/10 Good
Jul 14, 2022
Hotel is run down
The hotel is very run down. Staff was nice but this hotel is a 2 star on every level. Pool was not heated so nobody would swim. The halls have no ac so boiling. Sunny beach is a fun place but it is a dump. The food is gross except for the fish restaurant that is not part of the deal. That place is great. Buffett is sub par. Anyone who says the food is good is nuts.
David
David, 5-night trip
Verified
4/10 Fair
Jun 24, 2025
Trato del staff horrible, para nada un hotel 5*
Habitacion amplia y con vistas preciosas de la playa. Piscina de un tamaño decente y cerca de la playa. Eso es todo lo bueno que podemos decir del sitio.
Trato del staff horrible, el buffet estaba bueno pero el primer dia casi ni cenamos porque les dio por ponerse a recoger casi media hora antes de la hora prevista de fin. Nos sentimos agobiados en todo momento para cenar como patos. A pesar de pagar ampliamente por la habitacion. Las tumbonas balinesas y otras de color rojo no estan incluidas en el precio. Tienes que irte a otras que estan incluidad en la habitacion donde practicamente no hay ni espacio. En el desayuno si te descuidas te retiran el plato mientras comes. El staff no habla casi nada de ingles y la estacion que hace comida a la plancha fue incapaz de hacerle una tortilla simple a mi mujer embarazada. A la salida, dijimos que no usamos nada del minibar y nos dijeron que mandaban a alguien a corroborar si era verdad lo que deciamos (nos dijeron eso a nuestra cara). Para flipar, para nada una experiencia 5*, el staff no vale ni para una pension.
Tampoco hay nada en el resort, en el de al lado tenian musica en directo etc. En el nuestro solo karaoke 1 vez a la semana!!! No coincidio con nuestra visita. Hay opciones mejores y mas baratas cerca.
Nada recomendable!!
BEATRIZ
BEATRIZ, 2-night trip
Verified
10/10 Exceptional
Sep 5, 2024
Sehr schönes, sauberes, ruhig gelegenes Hotel mit hervorragendes und vielfältiges Essen.
Ivan Bogomilov
Ivan Bogomilov, 3-night trip
Verified
10/10 Exceptional
Jul 24, 2024
Perfekt for å slappe av
Akkurat passelig med folk. God plass over alt. Nydelig hotell, fantastisk mat. Savnet All Inclusive mulighet, men ellers perfekt.
Morten
Morten, 2-night trip
Verified
10/10 Exceptional
Jun 26, 2024
Maten både frukostbuffé och middagsbuffé var fantastiskt.
Ime
Ime, 4-night trip
Verified
10/10 Exceptional
Jul 17, 2023
Sehr gutes Hotel, gutes Essen, Personal sehr freundlich und hilfsbereit, ruhig gelegen (zu Fuß etwa 25 Minuten ins Zentrum) - insgesamt ein sehr gutes Hotel und absolut empfehlenswert
Ulrich
Ulrich, 7-night trip
Verified
10/10 Exceptional
Sep 20, 2021
Eylül de sunny beach
Temizliği ve sahil kenarında olması çok güzel bir konaklama sağladı.
Kahvaltı ve. Akşam yemeği çok çeşitli ve lezzetliydi.
ogün
ogün, 3-night trip
Verified
10/10 Exceptional
Aug 16, 2021
Fijne plaats
Alles top
Nataliya
Nataliya, 4-night trip
Verified
8/10 Very good
Oct 2, 2019
Schönes Haus, schöner Schein. Hier handelt es sich nicht nur um ein Hotel.
Wer sich nicht an zu großen Autos mit zu kräftigen Männern nicht stört ist hier gut und sicher aufgehoben.
The Hotel was spotless and it felt v safe.food good
The Hotel it self we couldnt fault
Staff a fifferent problem.Frieldly staff in breakfast hoom and dinner,but bar staff bad mannered(mostly the men) pool bar ok but inside bar one gentleman
Has no people skills
Verified traveler
14-night trip
Verified
8/10 Very good
Sep 4, 2019
Great stay!
Great food, veggie options and the pool is beautiful. The beach is gorgeous, a fabulous setting and enjoyable stay!
Anna
Anna, 1-night trip
Verified
8/10 Very good
Aug 28, 2019
Very friendly staff that can speak to you and all ways plenty of food to choose from at meal times
Verified traveler
7-night trip
Verified
10/10 Exceptional
Jul 30, 2019
Bel hôtel et bon rapport qualité prix
Très bel hôtel avec des équipes efficaces et sympathiques. Repas variés et très bons Belle piscine et plage privée avec suffisamment de transats. Les matelas de la piscine pourraient être renouvelés en plus épais. Bord de mer animé le soir.
Attention aux traductions en français de certains écrits qui ne sont pas exactes. ex attention surface surélevée au lieu de surface humide ou glissante.
Martine
Martine, 14-night trip
Verified
10/10 Exceptional
Jul 11, 2019
Staff were very helpful, the quality of the meals was excellent and at night the hotel was very peaceful.
Verified traveler
7-night trip
Verified
8/10 Very good
Jun 24, 2019
Nice views and large rooms
Great location with a lot of amenities and friendly service from the staff. A must stay. Very safe and outstanding food.