
You’ll find the most charming beach towns in Japan across the entire country, from the nation’s main island of Honshu to its lesser-known atolls like Kyushu and Okinawa. Famed for their silken beaches, jade-hued waters, sacred shrines and chocolate-box houses, these enclaves offer an idyllic escape from bustling cities like Tokyo, Kyoto and Yokohama.
Catch a wave at a popular surf beach, sample succulent sushi in a waterfront restaurant or hike a panoramic coastal trail to an enigmatic castle. Japan’s best beach towns also boast a wealth of hidden treasures that are just waiting to be discovered, like giant bronze Buddhas, thermal hot springs and tumbling cascades that look like something out of a folk tale.
Pretty seaside town known for its sacred sites and surf culture
适合: 历史, 照片
A picturesque seaside town just south of Tokyo, Kamakura was once the political heart of medieval Japan. Today it’s renowned for its stunning collection of Shinto and Buddhist shrines, as well as its gold sand beaches and serene wooded hiking trails. In the spring, several city beauty spots burst to life with cherry blossoms, including Genjiyama Park, which is fantastic for picnics.
One can easily spend a week in Kamakura, touring its many sacred religious sites and marvelling at its towering Amitābha Buddha statue from the 13th century. Visit the Kenchoji Zen shrine for its sprawling wooden Dharma Hall with a painted dragon on the ceiling, or Tsurugaoka Hachimangu temple, dedicated to the patron god of the samurai.

Kamakura
A buzzing hive of creativity
适合: 餐饮, 照片, 与众不同
Situated in Japan’s Seto Inland Sea, the island town of Naoshima draws visitors with its colourful avant-garde statues, unblemished gold sand beaches and impressive collection of art museums. Spend your mornings discovering European masterworks at Chichū Art Museum, home of Claude Monet’s Water Lilies, or visit Lee Ufan for sleek and audacious contemporary pieces.
In the afternoon, stroll along the waterfront, photographing the Yayoi Kusama Pumpkins installation before heading into town for an authentic gastro meal. Salon Nakaoku serves dishes like salted octopus and tempura barracuda in a nostalgic wooden interior, adorned with traditional painted umbrellas known colloquially as wagasa.

Naoshima
Breathtaking beaches and beautiful botanicals
适合: 照片, 冒险
A bustling port and hot spring town with a cinematic backdrop of rolling green mountains, Shimoda entices with its wineglass-shaped bays and silky quartz sand. Head to Shirahama Beach, one of the Izu Peninsula’s most popular day spots, for sunbathing, surfing and squid fishing charters.
Hikers will relish the heavily forested Shimoda Park for its vivid clusters of hydrangea flowers and panoramic harbour views, while those wanting to stay closer to town can spend an afternoon on Perry Road, a canal-lined street that teems with cafes. Alternatively, swing by Cape Tsumekizaki for its quaint white lighthouse and annual Narcissus Festival which showcases over 3 million white daffodils from December to January.

Shimoda