The quick review: book it. You can’t get better view and hospitality for this price. Rooms are comfortable, great views and area is overwhelming, but safe.
The longer and ethical review:
This hotel is one of the local small business that work together. The surrounds may make you uncomfortable at first, but don’t let it ruin your experience. The room I have stayed (and the ones peaked at as I walked to/from mine) are VERY comfortable, pretty and with hand make unique pieces. The views from the terraces are unbeatable, and beyond a little of language barriers, theses accommodations are where you can experience the true Egiptian hospitality.
We should always remember that travelling is about, also, coming into someone else’s home and space. Contributing to these local small business seems, to me, an ethical way of travelling. And helping, even if it is a little, to the development of a very poor area. Just be open: you may book a hotel and be accommodated in one nearby in the same or higher category.
Reception is extremely helpful arranging transportation. The contact phone number found in the booking is also a WhatsApp number, making communication very easy.
It was a pleasure and a REAL experience, to stay with them twice in this trip to Egypt.