In the heart of the city, Best Western George Hotel offers a warm welcome with a restaurant and bar. Enjoy stunning views from the terrace, connect to WiFi, and appreciate helpful staff that previous guests have raved about.
Station Street Norfolk, Swaffham, England, PE37 7LJ
What's nearby
Market Square - 3 min walk - 0.3 km
Swaffham Museum - 3 min walk - 0.3 km
Swaffham Golf Club - 3 min drive - 3.3 km
Castle Acre Priory - 6 min drive - 7.0 km
Oxburgh Hall - 12 min drive - 14.5 km
Getting around
Norwich (NWI-Norwich Intl.) - 43 min drive
Stansted Airport (STN) - 85 min drive
Mid-Norfolk Railway Dereham - 19 min drive
Brandon Station - 19 min drive
Watlington Station - 21 min drive
Restaurants
Costa Coffee - 1 min walk
McDonald's - 3 min drive
Market Cross - 8 min walk
The Coffee Lounge - 5 min walk
Costa Coffee - 5 min drive
About this property
Best Western George Hotel
Enjoy your visit to Swaffham with a stay at Best Western George Hotel. You can relax with a drink at the bar/lounge, and the restaurant is the perfect spot to grab a bite to eat. Fellow travelers say great things about the helpful staff.
At a glance
DONE
Hotel size
28 rooms
Arranged over 2 floors
DONE
Arriving/Leaving
Check-in start time: 2 PM; Check-in end time: midnight
Check-out time is 11 AM
DONE
Special check-in instructions
Front desk staff will greet guests on arrival at the property
DONE
Required at check-in
Credit card, debit card, or cash deposit required for incidental charges
Government-issued photo ID may be required
DONE
Children
No cribs (infant beds)
DONE
Pets
Pets allowed*
Specific rooms only, restrictions apply*
WIFI
Internet
Free WiFi in public areas
Free WiFi in rooms
LOCAL_PARKING
Parking
Free onsite self parking
DONE
Other information
Smoke-free property
Property amenities
Food and drink
English breakfast (surcharge) each morning 7:30 AM–9 AM
Restaurant
Bar/lounge
Room service (limited hours)
Working away
3 meeting rooms
Services
24-hour front desk
Dry cleaning/laundry services
Luggage storage
Wedding services
Facilities
Safe-deposit box at front desk
Terrace
Banquet hall
Accessibility
Wheelchair-accessible path of travel
Room amenities
Be entertained
Flat-screen television
Home comfort
Heating
Portable fan
Electric kettle
Iron/ironing board (on request)
Sleep well
Alarm clock
Rollaway/extra bed (surcharge)
Bed sheets provided
Freshen up
Bathtub or shower
Free toiletries
Hair dryer
Towels
Stay connected
Desk
Free WiFi
Phone
More
Daily housekeeping
Fees & policies
Optional extras
English breakfast is offered for an extra charge of approximately GBP 11.95 per person
Children & extra beds
Rollaway beds are available for GBP 15.0 per night
Guests must contact this property in advance to reserve rollaway/extra beds
Pets
Pets are allowed for an extra charge of GBP 10 per pet, per night
Policies
This property does not have elevators.
This property accepts credit cards. Cash is not accepted.
Credit cards accepted: Visa, Mastercard, American Express
Also known as
Best Western George Hotel Swaffham
Best Western George Hotel
Best Western George Swaffham
Best George Hotel Swaffham
Best Western George Hotel Hotel
Best Western George Hotel Swaffham
Best Western George Hotel Hotel Swaffham
Frequently asked questions
Are pets allowed at Best Western George Hotel?
Yes, pets are welcome. There's a charge of GBP 10 per pet, per night. Some restrictions may apply, so please contact the property for more details.
Is parking offered on site at Best Western George Hotel?
Yes, there's free self parking.
What are the check-in and check-out times at Best Western George Hotel?
Check-in start time: 2 PM; Check-in end time: midnight. Check-out time is 11 AM.
Are there restaurants at or near Best Western George Hotel?
Yes, there's an onsite restaurant.
What's the area around Best Western George Hotel like?
Best Western George Hotel is in the heart of Swaffham, a short 3-minute walk from Market Square and 4 minutes' walk from Swaffham Museum.
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Best Western George Hotel Reviews
Reviews
7.8
Good
All reviews shown are from real guest experiences. Only travelers who have booked a stay with us can submit a review. We verify reviews according to our guidelines and publish all reviews, positive or negative.
8.0/10
Cleanliness
8.6/10
Staff & service
7.4/10
Amenities
7.0/10
Property conditions & facilities
6.8/10
Eco-friendliness
Popular mentions
Service staff
Room
Breakfast
Food
Bathroom
Bed
Shower
Location
Bedrooms
Restaurant
Reviews
6/10 Good
Sep 2, 2025
Staff and food good. Rooms tired
Steven
Steven, 1-night trip
8/10 Very good
Aug 28, 2025
Staff and food good. Room tided
Steven
Steven, 1-night trip
8/10 Very good
Jul 5, 2025
Pleasant stay
Lovely people, large rooms, wide selection of breakfast, good parking
Could do with updating throughout the hotel, stair carpets worn
Susan
Susan, 3-night trip
8/10 Very good
Jul 27, 2025
Delightful stay
We had a much better room this time and this made our stay so much better. Staff good and the food was excellent. Does need a bit of TLC but understand that is in the pipeline
Anthony
Anthony, 3-night trip
6/10 Good
Sep 5, 2025
Adequate but needs updating
Two nights to enable us to attend a concert at Sandringham. Room was large but floors all creak alarmingly.
John
John, 2-night trip
10/10 Exceptional
Jun 23, 2025
Overall good place staff very friendly and nice location good clean hotel rooms need upgrade but clean
Greg
Greg, 1-night trip
10/10 Exceptional
Jun 4, 2025
I was very pleased with our stay at the George, room was perfect for our needs, large room comfy bed
Paul
Paul, 2-night trip
6/10 Good
Aug 16, 2025
Tired & Dated
Rooms very dated and tired
Double bed was huge
Free car parking
Cathie
Cathie, 1-night trip
10/10 Exceptional
Jul 2, 2025
Reception staff, very polite and helpful hotel could do with an upgrade but perfect for what I needed
jonathan
jonathan, 4-night trip
8/10 Very good
Jun 7, 2025
Very comfortable bed in a hotel full of olden day charm
Hugh
Hugh, 1-night trip
8/10 Very good
Jul 13, 2025
Anniversary stay
George Hotel was a lovely old hotel and as a lot of old hotels has no air conditioning. Our stay was during a heatwave but they did provide a fan in the room which was much appreciated. The staff were very lovely and very helpful. The food in restaurant was really good.
Margaret
Margaret, 3-night trip
8/10 Very good
Jul 29, 2025
The hotel is a little dated and on a very hot day of the year the heat in the room was stifling even though bathroom was seperate the radiator was still on which didnt help
Peter
Peter, 1-night trip
8/10 Very good
Aug 3, 2025
Value for money
Hotel nice but dated, clean throughout, floors creak but due to age cannot be helped.
Needs a renovation throughout, water leak marks, loose toilet seat, stained carpets etc in our room.
In the centre of Swaffham close to kings lynn and surrounding, we were visiting family in RAF Marham about 10/15 minutes drive.
martin
martin, 2-night trip
6/10 Good
Aug 23, 2025
Could be better!
We just stayed for one night. Our room was clean but dated. The beds had seen better days. Breakfast was fairly awful. Burnt bacon, poor selection of fruit and pastries and a fruit salad that had seen better days. Solid scrambled egg and muffins that you couldn’t cut into.
We had dinner and that was absolutely delicious.
In spite of the breakfast and the dated room we enjoyed our stay. It would have been nice to have a ground floor room with a shower rather than a shower over a bath which ( for me) is inaccessible .
Andrea
Andrea, 1-night trip
4/10 Fair
Jun 24, 2025
Step back to the 80,s
This hotel needs a lot of T.L.C looks like money has not been spent for a couple of decades on the room & stair cases. The dining area was clean & enjoyable.
christopher
christopher, 1-night trip
8/10 Very good
Jun 16, 2025
Very good
Fiona
Fiona, 1-night trip
8/10 Very good
Jul 6, 2025
Feedback
Hotel is a bit tired looking . Staff Friendly. Would have liked a quieter room as requested as next to a heavy door which with people using kept banging . Otherwise room was fine
Sandra A
Sandra A, 1-night trip
10/10 Exceptional
Jan 30, 2025
Lovely staff, little bit dated perfect for an overnight day
Jonathan
Jonathan, 1-night trip
4/10 Fair
Jul 27, 2025
Poor
Cold shower. Having got soaked through from torrential rain before arrival there were no facilities to dry clothing. Couldn’t turn heating on so had to put wet motorcycle clothing back on.
Ian
Ian, 1-night trip
4/10 Fair
Jul 18, 2025
Great staff, not so great property
The staff were excellent. Tried very hard to assist and were very pleasant.
However, the building was dated. Room was dirty, no fan in the bathroom, the ambience of the room was unpeasant. the bathroom was ill equipped. The shower didnt work so I had to take a bath, then the water didnt go down the drain, just sat there!
David
David, 1-night trip
10/10 Exceptional
Jul 21, 2024
Wonderful stay
Wonderful stay, brilliant room and fabulous food, must return
alan
alan, 1-night trip
8/10 Very good
Feb 9, 2025
very nice stay, shower not so nice and noisy when in use as was the toilet.
but over hall enjoyable stay
Brad
Brad, 1-night trip
10/10 Exceptional
Mar 2, 2025
We would stay again!
We had a fantastic huge room and bed with a large ensuite bathroom equipped with bath and double shower. The building is old so sloping floors etc expected, its like an aladdins cave, but we were happy with food, breakfast was a great portion and lots of choice. We had dinner too and a good price for what we had. All the staff were friendly and accommodating.
Ivan
Ivan, 1-night trip
6/10 Good
May 11, 2025
Better than sleeping on a park bench
Firstly i certainly can't complain about the staff, they were fantastic.
The hotel itself was a bit of a dump.
There floors were uneven and every step you made was greated with creaking floor boards. The decor was old and tired with various ceacks in the walls, ceilings, doorframes etc.
Bathrooms were usable but ceratinly in need of modernisation.
Overall the hotel itself needs a full refurb but it beats sleeping in your car or on a park bench.
David
David, 1-night trip
8/10 Very good
Aug 7, 2024
Love the location, walking distance to many shops and the market on Saturdays. Breakfast is pleasant, lots of choices and happy to accommodate.