In the heart of the city, Best Western George Hotel offers a warm welcome with a restaurant and bar. Enjoy stunning views from the terrace, connect to WiFi, and appreciate helpful staff that previous guests have raved about.
Reviews
7.87.8 out of 10
Good
Popular amenities
Bar
24/7 front desk
Laundry facilities
Pet friendly
Main amenities (12)
Daily housekeeping
Restaurant and bar/lounge
Breakfast available
Room service
3 meeting rooms
Terrace
24-hour front desk
Front-desk safe
Laundry service
Self-serve laundry
Wedding services
Luggage storage
Feel at home (6)
Rollaway/extra beds
Television
Terrace
Daily housekeeping
Laundry facilities
Bathtub or shower
The current price is CNY563
CNY563
CNY676 total
includes taxes & fees
Aug 11 - Aug 12
Room options
Available filters for rooms
Showing 6 of 6 rooms
View all photos for Standard Room, 1 Twin Bed, Non Smoking
Standard Room, 1 Twin Bed, Non Smoking
Highlights
Heating
Flat-screen TV
Portable fan
Hair dryer
Private bathroom
Electric kettle
Wardrobe or closet
Daily housekeeping
7 sq m
Sleeps 1
1 Twin Bed
View all photos for Standard Room, 1 Double Bed, Non Smoking
Standard Room, 1 Double Bed, Non Smoking
7.87.8 out of 10
Good
12 reviews
(12 reviews)
Highlights
Heating
Flat-screen TV
Portable fan
Hair dryer
Private bathroom
Electric kettle
Wardrobe or closet
Daily housekeeping
16 sq m
Sleeps 2
1 Double Bed
View all photos for Standard Room, 2 Twin Beds, Non Smoking
Standard Room, 2 Twin Beds, Non Smoking
7.67.6 out of 10
Good
9 reviews
(9 reviews)
Highlights
Heating
Flat-screen TV
Portable fan
Hair dryer
Private bathroom
Electric kettle
Wardrobe or closet
Daily housekeeping
16 sq m
Sleeps 2
2 Twin Beds
View all photos for Superior Room, 1 King Bed, Non Smoking (Walk-in Shower)
Superior Room, 1 King Bed, Non Smoking (Walk-in Shower)
8.08.0 out of 10
Very good
1 review
(1 review)
Highlights
Heating
Flat-screen TV
Portable fan
Hair dryer
Electric kettle
Daily housekeeping
Desk
Sleeps 2
1 King Bed
View all photos for Room, 1 Double Bed, Non Smoking (Cozy)
Room, 1 Double Bed, Non Smoking (Cozy)
Highlights
Heating
Flat-screen TV
Portable fan
Hair dryer
Electric kettle
Wardrobe or closet
Daily housekeeping
Desk
16 sq m
Sleeps 2
1 Double Bed
View all photos for Family Room, Multiple Beds, Non Smoking
Station Street Norfolk, Swaffham, England, PE37 7LJ
What's nearby
Market Square - 3 min walk - 0.3 km
Swaffham Museum - 3 min walk - 0.3 km
Swaffham Golf Club - 3 min drive - 3.3 km
Castle Acre Priory - 6 min drive - 7.0 km
Oxburgh Hall - 12 min drive - 14.5 km
Getting around
Norwich (NWI-Norwich Intl.) - 43 min drive
Stansted Airport (STN) - 85 min drive
Mid-Norfolk Railway Dereham - 19 min drive
Brandon Station - 19 min drive
Watlington Station - 21 min drive
Restaurants
Costa Coffee - 1 min walk
McDonald's - 3 min drive
McTaggarts - 9 min drive
Norfolk Woods Resort & Spa - 8 min drive
The Red Lion - 3 min walk
About this property
Best Western George Hotel
Enjoy your visit to Swaffham with a stay at Best Western George Hotel. You can relax with a drink at the bar/lounge, and the restaurant is the perfect spot to grab a bite to eat. Fellow travelers say great things about the helpful staff.
Languages
English
More about this property
VISIBILITY
At a glance
Hotel size
28 rooms
Arranged over 2 floors
Arriving/Leaving
Check-in start time: 2 PM; Check-in end time: midnight
Check-out time is 11 AM
Special check-in instructions
Front desk staff will greet guests on arrival at the property
Required at check-in
Credit card, debit card, or cash deposit required for incidental charges
Government-issued photo ID may be required
Children
No cribs (infant beds)
Pets
Pets allowed*
Specific rooms only, restrictions apply*
Internet
Free WiFi in public areas
Free WiFi in rooms
Parking
Free onsite self parking
Other information
Smoke-free property
LOB_HOTELS
Property amenities
Food and drink
English breakfast (surcharge) each morning 7:30 AM–9 AM
Restaurant
Bar/lounge
Room service (limited hours)
Working away
3 meeting rooms
Services
24-hour front desk
Dry cleaning/laundry services
Luggage storage
Wedding services
Facilities
Safe-deposit box at front desk
Terrace
Banquet hall
Accessibility
Wheelchair-accessible path of travel
ROOM
Room amenities
Be entertained
Flat-screen television
Home comfort
Heating
Portable fan
Electric kettle
Iron/ironing board (on request)
Sleep well
Alarm clock
Rollaway/extra bed (surcharge)
Bed sheets provided
Freshen up
Bathtub or shower
Free toiletries
Hair dryer
Towels
Stay connected
Desk
Free WiFi
Phone
More
Daily housekeeping
MONETIZATION_ON
Fees & policies
Optional extras
English breakfast is offered for an extra charge of approximately GBP 11.95 per person
Children & extra beds
Rollaway beds are available for GBP 15.0 per night
Guests must contact this property in advance to reserve rollaway/extra beds
Pets
Pets are allowed for an extra charge of GBP 10 per pet, per night
Policies
This property does not have elevators.
This property accepts credit cards. Cash is not accepted.
Credit cards accepted: Visa, Mastercard, American Express
Also known as
Best Western George Hotel Swaffham
Best Western George Hotel
Best Western George Swaffham
Best George Hotel Swaffham
Best Western George Hotel Hotel
Best Western George Hotel Swaffham
Best Western George Hotel Hotel Swaffham
HELP_OUTLINE
Frequently asked questions
Are pets allowed at Best Western George Hotel?
Yes, pets are welcome. There's a charge of GBP 10 per pet, per night.
Is parking offered on site at Best Western George Hotel?
Yes, there's free self parking.
What are the check-in and check-out times at Best Western George Hotel?
Check-in start time: 2 PM; Check-in end time: midnight. Check-out time is 11 AM.
Are there restaurants at or near Best Western George Hotel?
Yes, there's an onsite restaurant.
What's the area around Best Western George Hotel like?
Best Western George Hotel is in the heart of Swaffham, a short 3-minute walk from Market Square and 4 minutes' walk from Swaffham Museum.
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Best Western George Hotel Reviews
Reviews
7.8
Good
All reviews shown are from real guest experiences. Only travelers who have booked a stay with us can submit a review. We verify reviews according to our guidelines and publish all reviews, positive or negative.
8.2/10
Cleanliness
8.6/10
Staff & service
7.6/10
Amenities
7.2/10
Property conditions & facilities
7.0/10
Eco-friendliness
Popular mentions
Service staff
Room
Breakfast
Food
Bathroom
Location
Bed
Shower
Towns
Parking
Reviews
10/10 Excellent
Aug 8, 2025
Amazing room. Hotel facilitated a late check in.
Oliver
Oliver, 1-night trip
10/10 Excellent
Jun 4, 2025
I was very pleased with our stay at the George, room was perfect for our needs, large room comfy bed
Paul
Paul, 2-night trip
10/10 Excellent
Jul 2, 2025
Reception staff, very polite and helpful hotel could do with an upgrade but perfect for what I needed
jonathan
jonathan, 4-night trip
8/10 Good
Jun 7, 2025
Very comfortable bed in a hotel full of olden day charm
Hugh
Hugh, 1-night trip
4/10 Poor
Jul 21, 2025
The staff are very helpful and friendly, plenty of off street parking and good wifi. Sadly the room (206) wasn't good, needed a decent clean. There were plenty of unsightly repairs. Basically needs lots of TLC.
Phil
Phil, 2-night trip
8/10 Good
Jun 16, 2025
Very good
Fiona
Fiona, 1-night trip
10/10 Excellent
Jan 30, 2025
Lovely staff, little bit dated perfect for an overnight day
Jonathan
Jonathan, 1-night trip
8/10 Good
Feb 9, 2025
very nice stay, shower not so nice and noisy when in use as was the toilet.
but over hall enjoyable stay
Brad
Brad, 1-night trip
10/10 Excellent
Mar 2, 2025
We would stay again!
We had a fantastic huge room and bed with a large ensuite bathroom equipped with bath and double shower. The building is old so sloping floors etc expected, its like an aladdins cave, but we were happy with food, breakfast was a great portion and lots of choice. We had dinner too and a good price for what we had. All the staff were friendly and accommodating.
Ivan
Ivan, 1-night trip
10/10 Excellent
Jul 21, 2024
Wonderful stay
Wonderful stay, brilliant room and fabulous food, must return
alan
alan, 1-night trip
6/10 Okay
May 11, 2025
Better than sleeping on a park bench
Firstly i certainly can't complain about the staff, they were fantastic.
The hotel itself was a bit of a dump.
There floors were uneven and every step you made was greated with creaking floor boards. The decor was old and tired with various ceacks in the walls, ceilings, doorframes etc.
Bathrooms were usable but ceratinly in need of modernisation.
Overall the hotel itself needs a full refurb but it beats sleeping in your car or on a park bench.
David
David, 1-night trip
8/10 Good
Aug 7, 2024
Love the location, walking distance to many shops and the market on Saturdays. Breakfast is pleasant, lots of choices and happy to accommodate.
Verified traveler
4-night trip
8/10 Good
Dec 1, 2024
First for a couple of nights
Lovely staff. Room is dated and bathroom has seen better days. Food at breakfast was excellent
Susan
Susan, 2-night trip
8/10 Good
Oct 27, 2024
Comfortable, clean room. Good beverage & toiletries in room.
Very good for overnight or short stay.
Reception staff friendly & helpful.
tina
tina, 1-night trip
8/10 Good
Sep 22, 2024
Good location and ease of parking. Good food and pleasant bar and lounge area. Staff very friendly and helpful. The hotel is in need of some general updating and refurbishment, but the room was very clean, and the bed was very comfortable. We would happily choose to stay here again.
Audrey
Audrey, 2-night trip
10/10 Excellent
Jul 3, 2024
Excellent king size room lovely bathroom
Michael
Michael, 1-night trip
8/10 Good
Dec 15, 2024
Room was spacious, comfortable and quiet. Could do with redecorating. The bathroom definitely needed renovation, but expected for the price paid.
Verified traveler
1-night trip
8/10 Good
May 14, 2023
Good place to stay near to my relatives who I was visiting, lovely central place, with lots to see & do
Penny
Penny, 3-night trip
10/10 Excellent
Jul 1, 2024
Recommend
Good room in a quaint hotel. Great food and friendly helpful staff.
Daryl
Daryl, 2-night trip
10/10 Excellent
Sep 17, 2024
reception staff are so helpful and polite location is good. Could do with a little bit of a refer but all in all a very pleasant day.
Jonathan
Jonathan, 2-night trip
8/10 Good
Jun 21, 2024
Nice and quiet in the centre of town, hotel a little in need of a makeover.
Peter
Peter, 4-night trip
10/10 Excellent
Jun 30, 2024
The staff are absolutely amazing. Very friendly. Great service. Great food. Would definitely stay there again. The room was very clean as well.
Rebecca
Rebecca, 1-night trip
10/10 Excellent
Apr 2, 2024
Look forward tp returning.
Very much enjoyed our stay and, without exception, the staff couldn't have been more helpful - or lovelier!
Verified traveler
4-night trip
6/10 Okay
Jul 27, 2024
Hotel is In a good area, bar & restaurant decent. Rooms in the hotel are very tired and dated, it's like a step back into the 80s. Would not stay here again.
paul
paul, 1-night trip
6/10 Okay
Jun 9, 2024
Passable
Old hotel in pub. Tiny bathroom and small old room. Breakfast was good