Entire apartment

37GS Residences

Apartment within walking distance of Piccadilly Circus

Choose dates to view prices

Where to?

Dates

June 2025

July 2025

GS1 - 3 Bed Deluxe | Private kitchen | Full-size fridge, microwave, oven, stovetop

GS4 - 2 Bed Deluxe | Living area | Flat-screen TV, Netflix, heated floors, streaming services

1 bedroom, laptop workspace, soundproofing, iron/ironing board

GS5 - 3 Bed Deluxe | 1 bedroom, laptop workspace, soundproofing, iron/ironing board

Overview
Prices
Location
Amenities
Policies

37GS Residences features a rooftop terrace and puts you within a 5-minute walk of Piccadilly Circus and Regent Street. Apartments feature bonuses like kitchens and washers/dryers, along with flat-screen TVs and espresso makers. Public transportation is just a short walk: Piccadilly Circus Underground Station is 4 minutes and Oxford Circus Underground Station is 7 minutes.

Exceptional

Popular amenities

24/7 front desk
Air conditioning
Lounge area
Laundry facilities
Kitchen
Refrigerator

Main amenities (7)

3 smoke-free apartments
Weekly housekeeping
Rooftop terrace
24-hour front desk
Air conditioning
Self-serve laundry
Luggage storage

Feel at home (6)

Kitchen
Separate dining area
Separate sitting area
Television
Washer/dryer
Coffee/tea maker

CNY3,976 total

includes taxes & fees

Jun 30 - Jul 1

Room options

All rooms

1 bed

2 beds

3+ beds

Showing 22 of 22 rooms

Flat-screen TV, Netflix, heated floors, streaming services

GS5 - 3 Bed Deluxe

Highlights

Separate dining area

Separate sitting area

Soundproofed

Air conditioning

Heating

Kitchen

Full-sized refrigerator/freezer

Dining table

3 bedrooms
3 bathrooms
City view
Sleeps 6
3 King Beds

GS17 - 3 Bed Deluxe

Highlights

Separate dining area

Separate sitting area

Soundproofed

Air conditioning

Heating

Kitchen

Full-sized refrigerator/freezer

Dining table

3 bedrooms
3 bathrooms
City view
Sleeps 6
3 King Beds

GS4 - 2 Bed Deluxe

Highlights

Furnished balcony or patio

Separate dining area

Separate sitting area

Soundproofed

Air conditioning

Heating

Kitchen

Full-sized refrigerator/freezer

119 sq m
2 bedrooms
1 bathroom
Sleeps 4
2 King Beds

GS9 - 3 Bed Deluxe

Highlights

Separate dining area

Separate sitting area

Soundproofed

Air conditioning

Heating

Kitchen

Full-sized refrigerator/freezer

Dining table

3 bedrooms
3 bathrooms
City view
Sleeps 6
1 King Bed and 2 Double Beds

GS18 - 2 Bed Executive

Highlights

Separate dining area

Separate sitting area

Soundproofed

Air conditioning

Heating

Kitchen

Full-sized refrigerator/freezer

Dining table

119 sq m
2 bedrooms
2 bathrooms
Sleeps 4
2 King Beds

GS13 - 3 Bed Deluxe

Highlights

Separate dining area

Separate sitting area

Soundproofed

Air conditioning

Heating

Kitchen

Full-sized refrigerator/freezer

Dining table

3 bedrooms
3 bathrooms
City view
Sleeps 6
3 King Beds

GS2 - 1 Bed Executive

Highlights

Separate dining area

Separate sitting area

Soundproofed

Air conditioning

Heating

Kitchen

Full-sized refrigerator/freezer

Dining table

1 bedroom
1 bathroom
Sleeps 2
1 King Bed

GS3 - 2 Bed Superior

Highlights

Separate dining area

Separate sitting area

Soundproofed

Air conditioning

Heating

Kitchen

Full-sized refrigerator/freezer

Dining table

2 bedrooms
2 bathrooms
Sleeps 4
2 King Beds

GS19 - 2 Bed Deluxe

Highlights

Furnished balcony or patio

Separate dining area

Separate sitting area

Soundproofed

Air conditioning

Heating

Kitchen

Full-sized refrigerator/freezer

118 sq m
2 bedrooms
2 bathrooms
Sleeps 4
2 King Beds

GS20 - 2 Bed Executive

Highlights

Separate dining area

Separate sitting area

Soundproofed

Air conditioning

Heating

Kitchen

Full-sized refrigerator/freezer

Dining table

80 sq m
2 bedrooms
2 bathrooms
Sleeps 4
2 King Beds

GS7 - 2 Bed Superior

Highlights

Separate dining area

Separate sitting area

Soundproofed

Air conditioning

Heating

Kitchen

Full-sized refrigerator/freezer

Dining table

2 bedrooms
2 bathrooms
Sleeps 4
2 King Beds

GS8 - 2 Bed Superior

Highlights

Separate dining area

Separate sitting area

Soundproofed

Air conditioning

Heating

Kitchen

Full-sized refrigerator/freezer

Dining table

2 bedrooms
2 bathrooms
Sleeps 4
1 King Bed and 1 Double Bed

GS12 - 2 Bed Superior

Highlights

Separate dining area

Separate sitting area

Soundproofed

Air conditioning

Heating

Kitchen

Full-sized refrigerator/freezer

Dining table

2 bedrooms
2 bathrooms
Sleeps 4
2 King Beds

GS11 - 2 Bed Superior

Highlights

Separate dining area

Separate sitting area

Soundproofed

Air conditioning

Heating

Kitchen

Full-sized refrigerator/freezer

Dining table

2 bedrooms
2 bathrooms
Sleeps 4
2 King Beds

GS1 - 3 Bed Deluxe

Highlights

Separate dining area

Separate sitting area

Soundproofed

Air conditioning

Heating

Kitchen

Full-sized refrigerator/freezer

Dining table

3 bedrooms
3 bathrooms
City view
Sleeps 6
3 King Beds

GS15 - 2 Bed Superior

Highlights

Separate dining area

Separate sitting area

Soundproofed

Air conditioning

Heating

Kitchen

Full-sized refrigerator/freezer

Dining table

2 bedrooms
2 bathrooms
Sleeps 4
2 King Beds

GS10 - 1 Bed Executive

Highlights

Separate dining area

Separate sitting area

Soundproofed

Air conditioning

Heating

Kitchen

Full-sized refrigerator/freezer

Dining table

1 bedroom
1 bathroom
Sleeps 2
1 Double Bed

GS16 - 2 Bed Superior

Highlights

Separate dining area

Separate sitting area

Soundproofed

Air conditioning

Heating

Kitchen

Full-sized refrigerator/freezer

Dining table

2 bedrooms
2 bathrooms
Sleeps 4
2 King Beds

GS21 - 2 Bed Deluxe

Highlights

Furnished balcony or patio

Separate dining area

Separate sitting area

Soundproofed

Air conditioning

Heating

Kitchen

Full-sized refrigerator/freezer

2 bedrooms
2 bathrooms
Sleeps 4
2 King Beds

GS14 - 1 Bed Executive

Highlights

Separate dining area

Separate sitting area

Soundproofed

Air conditioning

Heating

Kitchen

Full-sized refrigerator/freezer

Dining table

1 bedroom
1 bathroom
Sleeps 2
1 King Bed

GS22 - 3 Bed Penthouse

Highlights

Furnished balcony or patio

Separate dining area

Separate sitting area

Soundproofed

Air conditioning

Heating

Kitchen

Full-sized refrigerator/freezer

3 bedrooms
3 bathrooms
City view
Sleeps 6
3 King Beds

GS6 - 1 Bed Executive

Highlights

Separate dining area

Separate sitting area

Soundproofed

Air conditioning

Heating

Kitchen

Full-sized refrigerator/freezer

Dining table

1 bedroom
1 bathroom
Sleeps 2
1 King Bed

Similar properties

Free WiFi
Air conditioning
Laundry facilities
24/7 front desk

CNY1,881 total

includes taxes & fees

Jul 27 - Jul 28

Signature Suite | 1 bedroom, Egyptian cotton sheets, premium bedding, free minibar

Parking available
Free WiFi
Restaurant
Connecting rooms available

CNY3,587 total

includes taxes & fees

Jul 20 - Jul 21

About the neighborhood

37 Golden Square, London, England, W1F 9LB

What's nearby

Piccadilly Circus - 5 min walk - 0.4 km
Leicester Square - 7 min walk - 0.7 km
Trafalgar Square - 11 min walk - 0.9 km
The British Museum - 16 min walk - 1.4 km
Buckingham Palace - 16 min walk - 1.4 km

Getting around

London City Airport (LCY) - 42 min drive
Heathrow Airport (LHR) - 46 min drive
Luton Airport (LTN) - 66 min drive
Stansted Airport (STN) - 71 min drive
London (SEN-Southend) - 81 min drive
Gatwick Airport (LGW) - 90 min drive
Tottenham Court Road Station - 12 min walk
Charing Cross Station - 14 min walk
London (QQW-Waterloo Train Station) - 28 min walk
Piccadilly Circus Underground Station - 4 min walk
Oxford Circus Underground Station - 7 min walk
Leicester Square Underground Station - 10 min walk

Restaurants

‪Kingly Court - ‬2 min walk
‪Flat Iron Soho - ‬1 min walk
‪Coqfighter - ‬2 min walk
‪Cahoots - ‬2 min walk
‪Sticks 'n' Sushi UK - ‬1 min walk

About this property

Entire place

You'll have the entire apartment to yourself and will only share it with other guests in your party.

37GS Residences

Languages

Arabic, English, Italian, Portuguese, Spanish

At a glance

Property size

- 3 apartments

Arriving/Leaving

- Check-in start time: 3:00 PM; Check-in end time: anytime
- Minimum check-in age: 18
- Check-out time is 11:00 AM
- Contactless check-out available

Special check-in instructions

- The property charges 2 percent for credit card payments
- Guests will receive an email within 48 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property
- To make arrangements for check-in please contact the property at least 48 hours before arrival using the information on the booking confirmation

Required at check-in

- Credit card, debit card, or cash deposit required for incidental charges
- Government-issued photo ID may be required
- Minimum check-in age is 18

Pets

- Pets not allowed

Internet

- Free WiFi in public areas
- Free WiFi in rooms

Parking

- No onsite parking

Other information

- Smoke-free property

Property amenities

Internet

Free WiFi

Parking and transportation

No onsite parking available

Kitchen

Refrigerator (full size)
Stovetop
Microwave
Oven
Dishwasher
Espresso maker
Cookware/dishes/utensils
Freezer
Toaster

Dining

Dining table
Couples dining

Bedrooms

Bed sheets provided
Rollaway/extra beds: GBP 36.0 per night

Bathrooms

Bathtub or shower
Hair dryer
Towels provided
Toilet paper

Living spaces

Dining room
Sitting area
Heated floors

Entertainment

Flat-screen TV with cable service
Netflix
Streaming services

Outdoor areas

Rooftop terrace

Laundry

Washer/dryer
Laundry facilities
Laundry detergent

Work spaces

Laptop workspace

Comfort

Air conditioning
Heating

Pets

No pets allowed

Suitability/Accessibility

If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
Elevator
Elevator door width (inches): 32
Soundproofing
Stair-free path to entrance
Well-lit path to entrance
Wheelchair accessible (with limits)
Wheelchair-accessible registration desk
Wheelchair-accessible registration desk height (inches): 31
Smoke-free property

Services and conveniences

Limited housekeeping
Iron/ironing board
Luggage storage
24-hour front desk

Location highlights

Near a metro station
Near a train station
In the business district
In the shopping district
Near a health or beauty spa
Near outlet shopping

Safety features

Carbon monoxide detector installed (host has indicated there is a carbon monoxide detector on the property)
Smoke detector installed (host has indicated there is a smoke detector on the property)
Fire extinguisher
Security system

General

3 rooms

Fees & policies

Refundable deposits

A damage deposit of GBP 750 will be collected before check-in
Deposit is payable by bank transfer and is due within 24 hours of booking the reservation

Optional extras

Credit card charges are subject to an extra charge of 2 percent
Cleaning supplies are available for an extra charge of GBP 240 per stay

Children & extra beds

Cribs/infant beds are available for GBP 18.0 per night
Rollaway beds are available for GBP 36.0 per night

Policies

Onsite parties or group events are strictly prohibited.

Long-term renters welcome.

Host has indicated there is a carbon monoxide detector on the property.

Host has indicated there is a smoke detector on the property.

Guests can rest easy knowing there's a fire extinguisher and a security system on site.

This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly).

This property accepts credit cards, debit cards and cash.

Credit cards accepted: Visa, Mastercard, American Express

This property is professionally cleaned.

Also known as

37GS Residences London

Golden Square Residence

37GS Residences Apartment

Luxury 2 Bedroom Golden Square

37GS Residences Apartment London

Frequently asked questions

Are pets allowed at 37GS Residences?

Sorry, pets aren't allowed.

Is parking offered on site at 37GS Residences?

Sorry, there's no onsite parking at 37GS Residences.

What are the check-in and check-out times at 37GS Residences?

Check-in start time: 3:00 PM; Check-in end time: anytime. Check-out time is 11:00 AM. Contactless check-out is available.

Does 37GS Residences have a kitchen or kitchenette?

Yes, there is a kitchen which also includes an espresso maker, a coffee maker, and a toaster.

What's the area around 37GS Residences like?

37GS Residences is a short 4-minute walk from Piccadilly Circus Underground Station and 5 minutes' walk from Piccadilly Circus.

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37GS Residences Reviews

9.4

Exceptional

9.4/10

Cleanliness

9.2/10

Amenities

9.2/10

Property conditions & facilities

9.8/10

Eco-friendliness

Popular mentions

Location

Apartment

Concierge

10/10

Excellent location, spacious apartment, fully equipped kitchen, two bathrooms, good beds. The area gets noisy on weekends as the apartment is facing Carnaby, but other than the place is perfect.

3-night trip

10/10

Top notch place!

1-night trip

10/10

The best property in London I have stayed at so far and the concierge is so very helpful. Loved it

3-night trip

10/10

What an amazing property…great location, amazing snd super helpful staff (Ali was absolutely amazing). Such a gem. Really looking forward to staying here again!!

4-night trip

10/10

Everything was as advertised. Will definitely stay here again.

4-night trip

10/10

Incredible space. Prime location

1-night trip

10/10

Wonderful, will return!!

1-night trip

10/10

Amazing location, clean, modern, good service from the concierge. A bit pricey, but hey, it’s central London!

2-night trip

10/10

Fantastic location on quiet side street, but a quick walk to Piccadilly. Beautiful modern building with friendly concierge. Would absolutely recommend!

3-night trip

10/10

Best apartment ever

2-night trip

10/10

We had a wonderful stay! It is very nice and cozy. The apartment looks exactly like the photos. Located at the most central area, with this price and the space / facilities we got - it is a beat! Strongly recommend for family who want some quiet time but still want to be immersed in the best of London. Will definitely come back

6-night trip

6/10

No housekeeping even though I stayed 8 days I needed to wash my own sheets and clean. the apartment was very tired and needed some TLC. service was ok and the location is amazing

6-night trip

6/10

The apartment is good however the beds need changing. The mattresses were very springy and it was very uncomfortable. The hot water system was not working on the first night. Thankfully, Akraz at reception resolved the issue for us. He didn’t stop until he had the issue resolved. He could have just waited for the technician the following morning to fix it but he still insisted on fixing it himself. Thank you.

3-night trip

4/10

The location was good. Close to many attractions. The room is very loud. You could hear people laughing and talking all bight with trash pick up very early in the morning. It was not what i anticipated from a high end residence. For the price, i will stay at a high end hotel next time.

5-night trip

6/10

The staff were really nice and check-in and out very easy, good communication. This is a modern flat with a few maintenance issues. The shower fittings needed fixing. We found the controls for the aircon and underfloor heating complicated and obtrusive - very bright boxes on the wall in each room. Also hated the automatic light in the bathroom. We found the bed uncomfortable and quite small. This is a very busy area so we expected noise from the street, we didn't expect such a lound humming from within. Overall this place is all about location which is fantastic but I don't think we would stay there again.

7-night trip

10/10

8-night trip

10/10

3-night trip

10/10

5-night trip

10/10

1-night trip

10/10

3-night trip

10/10

This is a wonderful place to stay in London. The location is ideal and right in the middle of the city. The staff was friendly and helpful and responded immediately when we had a small issue.(which was immediately resolved) We stayed in flat 21 (621) and it was well appointed and immaculate. We can’t wait to visit again.

9-night trip

10/10

3-night trip

10/10

Overall very nice.

2-night trip

10/10

Great space. Great location.

4-night trip

10/10

8-night trip

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37GS Residences

Choose dates to view prices

Photo gallery for 37GS Residences

Reviews

Popular amenities

Main amenities (7)

Feel at home (6)

Room options

View all photos for GS5 - 3 Bed Deluxe

GS5 - 3 Bed Deluxe

Highlights

View all photos for GS17 - 3 Bed Deluxe

GS17 - 3 Bed Deluxe

Highlights

View all photos for GS4 - 2 Bed Deluxe

GS4 - 2 Bed Deluxe

Highlights

View all photos for GS9 - 3 Bed Deluxe

GS9 - 3 Bed Deluxe

Highlights

View all photos for GS18 - 2 Bed Executive

GS18 - 2 Bed Executive

Highlights

View all photos for GS13 - 3 Bed Deluxe

GS13 - 3 Bed Deluxe

Highlights

View all photos for GS2 - 1 Bed Executive

GS2 - 1 Bed Executive

Highlights

View all photos for GS3 - 2 Bed Superior

GS3 - 2 Bed Superior

Highlights

View all photos for GS19 - 2 Bed Deluxe

GS19 - 2 Bed Deluxe

Highlights

View all photos for GS20 - 2 Bed Executive

GS20 - 2 Bed Executive

Highlights

View all photos for GS7 - 2 Bed Superior

GS7 - 2 Bed Superior

Highlights

View all photos for GS8 - 2 Bed Superior

GS8 - 2 Bed Superior

Highlights

View all photos for GS12 - 2 Bed Superior

GS12 - 2 Bed Superior

Highlights

View all photos for GS11 - 2 Bed Superior

GS11 - 2 Bed Superior

Highlights

View all photos for GS1 - 3 Bed Deluxe

GS1 - 3 Bed Deluxe

Highlights

View all photos for GS15 - 2 Bed Superior

GS15 - 2 Bed Superior

Highlights

View all photos for GS10 - 1 Bed Executive

GS10 - 1 Bed Executive

Highlights

View all photos for GS16 - 2 Bed Superior

GS16 - 2 Bed Superior

Highlights

View all photos for GS21 - 2 Bed Deluxe

GS21 - 2 Bed Deluxe

Highlights

View all photos for GS14 - 1 Bed Executive

GS14 - 1 Bed Executive

Highlights

View all photos for GS22 - 3 Bed Penthouse

GS22 - 3 Bed Penthouse

Highlights

View all photos for GS6 - 1 Bed Executive

GS6 - 1 Bed Executive

Highlights

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