In the heart of the city, Best Western George Hotel offers a warm welcome with a restaurant and bar. Enjoy stunning views from the terrace, connect to WiFi, and appreciate helpful staff that previous guests have raved about.
Station Street Norfolk, Swaffham, England, PE37 7LJ
What's nearby
Church of St Peter and St Paul - 1 min walk - 0.0 km
Market Square - 3 min walk - 0.3 km
Swaffham Museum - 3 min walk - 0.3 km
The Green Britain Centre - 15 min walk - 1.3 km
Swaffham Leisure Centre - 15 min walk - 1.3 km
Getting around
Norwich (NWI-Norwich Intl.) - 43 min drive
Stansted Airport (STN) - 85 min drive
Mid-Norfolk Railway Dereham - 19 min drive
Brandon Station - 19 min drive
Watlington Station - 21 min drive
Restaurants
Costa Coffee - 1 min walk
Costa Coffee - 5 min drive
Market Cross - 8 min walk
The Tea Pot - 4 min walk
McDonald's - 3 min drive
About this property
Best Western George Hotel
When visiting Swaffham, Best Western George Hotel is a great choice to consider. You can relax with a drink at the bar/lounge, and the restaurant is the perfect spot to grab a bite to eat. Fellow travelers say great things about the helpful staff.
At a glance
DONE
Hotel size
28 rooms
Arranged over 2 floors
DONE
Arriving/Leaving
Check-in start time: 2 PM; Check-in end time: midnight
Check-out time is 11 AM
DONE
Special check-in instructions
Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools
DONE
Required at check-in
Credit card, debit card, or cash deposit required for incidental charges
Government-issued photo ID may be required
DONE
Children
No cribs (infant beds)
DONE
Pets
Pets allowed*
Specific rooms only, restrictions apply*
WIFI
Internet
Free WiFi in public areas
Free WiFi in rooms
LOCAL_PARKING
Parking
Free onsite self parking
DONE
Other information
Smoke-free property
Property amenities
Food and drink
English breakfast (surcharge) each morning 7:30 AM–9 AM
Restaurant
Bar/lounge
Room service (limited hours)
Working away
3 meeting rooms
Services
24-hour front desk
Dry cleaning/laundry services
Luggage storage
Wedding services
Facilities
Safe-deposit box at front desk
Terrace
Banquet hall
Accessibility
Wheelchair-accessible path of travel
Room amenities
Be entertained
Flat-screen television
Home comfort
Heating
Portable fan
Electric kettle
Iron/ironing board (on request)
Sleep well
Alarm clock
Rollaway/extra bed (surcharge)
Bed sheets provided
Freshen up
Bathtub or shower
Free toiletries
Hair dryer
Towels
Stay connected
Desk
Free WiFi
Phone
More
Daily housekeeping
Fees & policies
Optional extras
English breakfast is offered for an extra charge of approximately GBP 11.95 per person
Children & extra beds
Rollaway beds are available for GBP 15.0 per night
Pets
Pets are allowed for an extra charge of GBP 10 per pet, per night
Policies
This property does not have elevators.
This property accepts credit cards. Cash is not accepted.
Credit cards accepted: Visa, Mastercard, American Express
Also known as
Best Western George Hotel Swaffham
Best Western George Hotel
Best Western George Swaffham
Best George Hotel Swaffham
Best Western George Hotel Hotel
Best Western George Hotel Swaffham
Best Western George Hotel Hotel Swaffham
Frequently asked questions
Are pets allowed at Best Western George Hotel?
Yes, pets are welcome. There's a charge of GBP 10 per pet, per night. Some restrictions may apply, so please contact the property for more details.
Is parking offered on site at Best Western George Hotel?
Yes, there's free self parking.
What are the check-in and check-out times at Best Western George Hotel?
Check-in start time: 2 PM; Check-in end time: midnight. Check-out time is 11 AM.
Are there restaurants at or near Best Western George Hotel?
Yes, there's an onsite restaurant.
What's the area around Best Western George Hotel like?
Best Western George Hotel is in the heart of Swaffham, a short 3-minute walk from Market Square and 4 minutes' walk from Swaffham Museum.
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Reviews
Best Western George Hotel Reviews
7.8
Good
All reviews shown are from real guest experiences. Only travelers who have booked a stay with us can submit a review. We verify reviews according to our guidelines and publish all reviews, positive or negative.
8.0
Cleanliness
8.0
Location
8.6
Staff & service
7.0
Property conditions & facilities
Popular mentions
Service staff
Room
Breakfast
Food
Bathroom
Location
Shower
Bed
Bedrooms
Parking
Reviews
Verified
10/10 Exceptional
Apr 19, 2026
Best room we have ever stayed in at a Best Western Hotel - bathroom with bath and walk in shower. Good size room pleasantly decorated - comfortable bed. Had evening meal in restaurant and breakfast - food well cooked, Free parking and location of hotel perfect.
Pat
Pat, 1-night trip
Verified
8/10 Very good
Apr 5, 2026
Staff are very friendly and helpful. We had dinner on arrival and food was good and reasonably priced. We stayed at rooms 207 & 208 which I guess is in the old part of the building so dated as expected but it was clean. Ample parking and located conveniently in the middle of town near shops and restaurants. Overall a very pleasant stay.
Andres
Andres, 2-night trip
Verified
6/10 Good
Apr 13, 2026
Food in the restaurant was really good. Staff were really good and friendly.
Beds are hard. And bedrooms outdated.
Shower was very poor flowing
Martin
Martin, 1-night trip
Verified
10/10 Exceptional
Feb 13, 2026
The rooms are always very clean. I've stayed here numerous times, and the cleanliness is always very good. The front-of-house staff are very welcoming and helpful, the beds are comfortable, and overall, it's a nice experience.
Keith
Keith, 1-night trip
Verified
10/10 Exceptional
Feb 6, 2026
Lovely hotel , bit noisy . Clean and friendly
Sarah
Sarah, 1-night trip
Verified
6/10 Good
Mar 15, 2026
A little dated now in all fairness. Shower was warm, no pressure. Decor dated but still so very retro. Could do with a freshen up.
Very clean, attentive staff and I would still stay again. I'm not a picky person at all and still slept very well. Great location and plenty of parking.
Christopher
Christopher, 1-night trip
Verified
10/10 Exceptional
Dec 19, 2025
Staff were very helpful and friendly
Ivor
Ivor, 1-night trip
Verified
10/10 Exceptional
Feb 15, 2026
Everything was perfect, the staff were very friendly. Sorry I can’t remember his name but the barman was first class, he remembered how I liked my drinks without me saying anything.The food was perfect.
Thank you
Linda
Linda, 1-night trip
Verified
6/10 Good
Jan 19, 2026
Staff were great and breakfast nice. However the accommodation is dated and very tired. Poor quality bed.
Stuart
Stuart, 1-night trip
Verified
6/10 Good
Oct 29, 2025
Rooms tired, but the staff and food is good
Steven
Steven, 2-night trip
Verified
2/10 Poor
Dec 17, 2025
Good location. Nice pub. Room was old & dirty. We was a family with very young children and was allocated a room on top of an events room with loud music until 1am. We never slept. Very awful stay.
Emma
Emma, 1-night trip
Verified
10/10 Exceptional
Jun 4, 2025
I was very pleased with our stay at the George, room was perfect for our needs, large room comfy bed
Paul
Paul, 2-night trip
Verified
8/10 Very good
Jul 5, 2025
Pleasant stay
Lovely people, large rooms, wide selection of breakfast, good parking
Could do with updating throughout the hotel, stair carpets worn
Susan
Susan, 3-night trip
Verified
10/10 Exceptional
Jun 23, 2025
Overall good place staff very friendly and nice location good clean hotel rooms need upgrade but clean
Greg
Greg, 1-night trip
Verified
10/10 Exceptional
Jul 21, 2024
Wonderful stay
Wonderful stay, brilliant room and fabulous food, must return
alan
alan, 1-night trip
Verified
8/10 Very good
Jun 7, 2025
Very comfortable bed in a hotel full of olden day charm
Hugh
Hugh, 1-night trip
Verified
8/10 Very good
Jul 27, 2025
Delightful stay
We had a much better room this time and this made our stay so much better. Staff good and the food was excellent. Does need a bit of TLC but understand that is in the pipeline
Anthony
Anthony, 3-night trip
Verified
8/10 Very good
Dec 12, 2025
Upon arrival, the staff were very helpful. The room allocated was on the second floor. Very spacious and clean room. The bathroom was fantastic, very clean and bright. Both bathroom and the bedroom were well heated. We slept so well. The shower water pressure was not great. The hotel is very nice. The rooms need updating, and could do with some maintenance such as walls abd ceilings.I would definitely recommend this hotel and I would come back again.
Parveen
Parveen, 1-night trip
Verified
10/10 Exceptional
Jul 2, 2025
Reception staff, very polite and helpful hotel could do with an upgrade but perfect for what I needed
jonathan
jonathan, 4-night trip
Verified
8/10 Very good
Jul 13, 2025
Anniversary stay
George Hotel was a lovely old hotel and as a lot of old hotels has no air conditioning. Our stay was during a heatwave but they did provide a fan in the room which was much appreciated. The staff were very lovely and very helpful. The food in restaurant was really good.
Margaret
Margaret, 3-night trip
Verified
8/10 Very good
Dec 1, 2025
This hotel is in an excellent position to the town. The staff were efficient and friendly and the breakfast was the best we've had in a hotel for a long time.
Unfortunately the hotel is is need of an update. We had the first room (51) on the ground floor. This backed onto a courtyard outside the kitchen. It was noisy and there was a "hume" from some kind of machinery that kept kicking in. The heating was not on in the evening, despite it being only 2 degrees outside.
For the sake of convenience, we would stay again.
Lorraine
Lorraine, 1-night trip
Verified
8/10 Very good
Sep 18, 2023
Good value for a night or two
Nice staff and good value.
Stephen
Stephen, 1-night trip
Verified
8/10 Very good
Aug 7, 2024
Love the location, walking distance to many shops and the market on Saturdays. Breakfast is pleasant, lots of choices and happy to accommodate.
Verified traveler
4-night trip
Verified
6/10 Good
Sep 5, 2025
Adequate but needs updating
Two nights to enable us to attend a concert at Sandringham. Room was large but floors all creak alarmingly.