Located in the heart of Norwich, The George Hotel, BW Signature Collection offers a warm welcome with its fireplace lobby and international cuisine at No.10 Arlington Bistro. Unwind on the charming terrace or explore nearby Market Place and Norwich Castle while staying connected with WiFi.
George Hotel, BW Signature Collection puts you just a 5-minute drive from Norfolk Broads. The bar is a great place to grab a drink, and guests looking for a bite to eat can check out No.10 Arlington Bistro, which serves international cuisine and is open for breakfast, lunch, and dinner. Fellow travelers say great things about the helpful staff.
At a glance
DONE
Hotel size
43 rooms
Arranged over 2 floors
DONE
Arriving/Leaving
Check-in start time: 2 PM; Check-in end time: 5:30 AM
Contactless check-in available
Check-out time is 11 AM
Contactless check-out available
DONE
Special check-in instructions
Front desk staff will greet guests on arrival at the property
DONE
Required at check-in
Credit card, debit card, or cash deposit required for incidental charges
Government-issued photo ID may be required
DONE
Pets
Pets allowed (dogs and cats only, 2 total)*
Service animals welcome
Specific rooms only, restrictions apply*
Food and water bowls available
WIFI
Internet
Free WiFi in public areas
Free WiFi in rooms
LOCAL_PARKING
Parking
Free onsite self parking
DONE
Other information
Smoke-free property
Property amenities
Food and drink
Cooked-to-order breakfast (surcharge) 7 AM–9:30 AM on weekdays and 8 AM–9:30 AM on weekends
Restaurant
Bar/lounge
Room service (limited hours)
Traveling with children
Children's menu
Working away
Meeting rooms
Services
24-hour front desk
Dry cleaning/laundry services
Luggage storage
Facilities
Safe-deposit box at front desk
Terrace
Fireplace in lobby
Banquet hall
Georgian architecture
Room amenities
Be entertained
Flat-screen television
Cable TV channels
Home comfort
Heating
Electric kettle
Iron/ironing board (on request)
Sleep well
Alarm clock
Crib/infant bed (surcharge)
Rollaway/extra bed (surcharge)
Bed sheets provided
Freshen up
Private bathroom
Free toiletries
Hair dryer
Towels
Toothbrush and toothpaste (on request)
Toilet paper
Stay connected
Desk
Free WiFi
Phone
Food and drink
Free tea bags/instant coffee
More
Housekeeping (on request)
Special features
Dining
No.10 Arlington Bistro - This bistro specializes in international cuisine and serves breakfast, lunch, and dinner. A children's menu is available.
Arlington Bar - This bar serves breakfast, lunch, and dinner. Open daily.
Fees & policies
Optional extras
Cooked-to-order breakfast is offered for an extra charge of approximately GBP 13.95 per person
Children & extra beds
Cribs/infant beds are available for GBP 10.0 per night
Rollaway beds are available for GBP 20.0 per night
Pets
Service animals exempt from fees
Pets are allowed for an extra charge of GBP 10 per pet, per night
Policies
This property does not have elevators.
This property accepts credit cards, debit cards and cash.
Credit cards accepted: Visa, Mastercard, American Express, Diners Club
Also known as
Best Western George Hotel Norwich
Best Western George Hotel
Best Western George Norwich
Best Western George
The George Hotel BW Signature Collection
George Hotel, BW Signature Collection Hotel
George Hotel, BW Signature Collection Norwich
George Hotel, BW Signature Collection Hotel Norwich
Frequently asked questions
Are pets allowed at George Hotel, BW Signature Collection?
Yes, cats and dogs are welcome, with a limit of 2 total. There's a charge of GBP 10 per pet, per night. Service animals are exempt from fees. Food and water bowls are available. Some restrictions may apply, so please contact the property for more details.
Is parking offered on site at George Hotel, BW Signature Collection?
Yes, there's free self parking.
What are the check-in and check-out times at George Hotel, BW Signature Collection?
Check-in start time: 2 PM; Check-in end time: 5:30 AM. Check-out time is 11 AM. Contactless check-in and check-out are available.
What is there to do at George Hotel, BW Signature Collection and nearby?
Recommended spots to visit include Norwich Theatre Royal (1 mi) and Market Place (1 mi), along with Norwich Castle (1.1 mi) and Norwich Cathedral (1.4 mi).
Are there restaurants at or near George Hotel, BW Signature Collection?
Yes, No.10 Arlington Bistro offers international cuisine.
What's the area around George Hotel, BW Signature Collection like?
George Hotel, BW Signature Collection is in Golden Triangle, a short 9-minute drive from Norwich (NWI-Norwich Intl.) and 19 minutes' walk from The Forum.
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Reviews
George Hotel, BW Signature Collection Reviews
9.0
Wonderful
All reviews shown are from real guest experiences. Only travelers who have booked a stay with us can submit a review. We verify reviews according to our guidelines and publish all reviews, positive or negative.
9.2
Cleanliness
8.6
Location
9.4
Staff & service
8.6
Eco-friendliness
8.6
Property conditions & facilities
What guests liked
Breakfast was excellent with a good selection of options, cooked to order, and served with great service. (26 reviews)
The restaurant served excellent food with a good selection of options and high-quality service. (9 reviews)
Parking at the property was easy and an added bonus for guests. (5 reviews)
From real guest reviews summarized by AI.
Popular mentions
Service staff
Room
Food
Breakfast
Restaurant
Location
Bathroom
Bed
Walking
Bar
Reviews
8/10 Very good
Aug 6, 2025
Good stay, great food
Good stay with a great restaurant, food was on point!
Jamie
Jamie, 1-night trip
10/10 Exceptional
Aug 13, 2025
Great hotel
Great small friendly hotel, stayed several times and always great.
Verified traveler
3-night trip
10/10 Exceptional
Sep 8, 2025
Good stay
Good service and nicely decorated hotel
Food was good at the restaurant too
andrew
andrew, 1-night trip
10/10 Exceptional
Aug 16, 2025
Good location, lovely room, overall worth a stay
Lovely room, modern and clean with all amenities, great little restaurant too with bar, staff really friendly, would def recommend.
Nicola
Nicola, 1-night trip
8/10 Very good
Aug 23, 2025
Worth a stay/visit.
Perfect for a short stay.
Location good and everything else fine.
Martin
Martin, 1-night trip
8/10 Very good
Sep 23, 2025
Would stay again next time visiting Norwich
Great stay at the George. Nice location, which was a wee bit outside of Norwich. Several nice pubs in the area. We stayed in one of the cottage rooms, which was very clean and comfortable. Could hear neighbouring guests a bit. Staff were all very friendly.
Hanna
Hanna, 1-night trip
10/10 Exceptional
Sep 13, 2025
Excellent place to stay.
The staff gave a wonderful welcome, and looked after us for our 2 night stay. Lovely spacious room. Comfy bed. Food was excellent, well stocked bar, not far to walk into the centre. The only slight drawback is tight parking, and fairly narrow spaces for modern cars. We would happily stay again.
Darren
Darren, 2-night trip
10/10 Exceptional
Aug 27, 2025
As good as ever
As always my stay was stress free, comfortable and gave value for money
Ben
Ben, 2-night trip
10/10 Exceptional
Jul 3, 2025
Great Stay
Food was lovely
Nigel
Nigel, 1-night trip
8/10 Very good
Sep 3, 2025
Good all round
Steven
Steven, 1-night trip
10/10 Exceptional
Aug 21, 2025
Great stay
Ideally positioned hotel within walking distance to the city centre but easily accessible via vehicle with parking.
Comfortable clean and well appointed room with good decor and clean modern bathroom facilities .
Tea/ coffee provided in room.
Breakfast package was purchased and breakfast quality and service was superb .
Would recommend and we will stay again.
Douglas
Douglas, 1-night trip
8/10 Very good
Sep 21, 2025
Helpful staff
Stayed here before and the car park is small. However when we got there, the young man that works in the restaurant offered to move his car so we could park, which was very helpful. Would like to say a big thank you to him!
Simon
Simon, 1-night trip
10/10 Exceptional
May 14, 2025
Really friendly staff, great food.
Matthew
Matthew, 1-night trip
8/10 Very good
Jul 27, 2025
Clean value for money
Nice clean hotel. Staff friendly
Treena
Treena, 1-night trip
10/10 Exceptional
Apr 9, 2025
Great place to stay and very friendly staff
Louise
Louise, 1-night trip
10/10 Exceptional
Jun 7, 2025
3 night business stop over .
Stayed here before , my definitely’ go to ‘ hotel when in the Norwich area .
DEREK
DEREK, 3-night trip
8/10 Very good
Aug 3, 2025
A nice stay with friends
We had a short but lovely stay at this hotel. We all agreed that the staff were all absolutely lovely. Very efficient and well trained. The bed was very comfortable but the rooms a little tired - nothing a quick lick of paint would fix!
fiona
fiona, 1-night trip
10/10 Exceptional
Jun 20, 2025
Clean and well presented, staff lovely. Be aware bar and restaurant get very busy at times as restaurant is popular with locals - have stayed multiple times and will stay again
Claire
Claire, 2-night trip
10/10 Exceptional
May 18, 2025
Beautiful hotel, staff were friendly and helpful. Lovely pubs nearby and close to town. Would highly recommend this hotel. We will definitely stay again.
Debbie
Debbie, 1-night trip
8/10 Very good
Jul 23, 2025
Norwich overnight stop
Friendly at reception on arrival and when I called to say I would be later than expected. Comfortable bar. Room was for single person and was small but comfortable.
Nicholas
Nicholas, 1-night trip
10/10 Exceptional
Jun 26, 2025
Great hotel, rooms adequate and clean, bar and restaurant great but it is the fantastic staff that makes this hotel excellent. From checking in to checking out, every single member of staff demonstrated a fantastic attitude and could not do enough for the guests. Well done
A
A, 1-night trip
10/10 Exceptional
Apr 5, 2025
Nice staff, clean room.
Amy
10/10 Exceptional
Jun 21, 2025
We had dinner in the Admiral Bistro & delicious food. Thank you. Car park.
Paula
Paula, 1-night trip
10/10 Exceptional
Jun 1, 2025
The team serving were attentive and interested to ensure we received what we liked. The food quality was excellent with large satisfying plates for both dinner and breakfast. We would like to recommend it to anyone intending to stay there.
John
John, 2-night trip
10/10 Exceptional
Feb 16, 2025
Fantastic front desk and staff in general were great.